Ep. 07: Selling Art Online with Shopify Expert Parisa Golchoubian

October 5, 2022
Parisa Golchoubian

Meet Parisa:

Parisa is an artist, designer and engineer. Aside from selling her own art, she helps other artists and makers sell their work online through high-converting Shopify websites. She is also the founder and owner of an online art gallery and arts ecosystem called artterra.

artterra is an online platform that is on the mission to promote responsible shopping by featuring the arts and handmade businesses within Canada.

Through artterra, Parisa curates a selection of original, one-of-a-kind artwork by emerging Canadian artists and artisans on a rolling basis. This allows interior designers and art lovers to find quality work that meets their budget while supporting emerging artists at the beginning of their careers.

If you love your work and NOT your website and are ready to grow and scale your business go to laurakamark.com to find out how I can help bring your vision to life.
Full Episode Transcript

Laura Kåmark
Hey everyone. Welcome to the Be Bold, Make Waves podcast, a show bringing you inspiring stories of women who are growing and scaling their business. I’m your host, Laura Kåmark, a website and tech integration specialist who works with online business owners who love their work and not their website. Join me as we have incredible conversations about business mindset, productivity, and of course, the website and tech behind the business.
Let’s go ahead and dive in to this week’s episode.

Welcome to today’s show. I am so excited for you all to be here today. For those of you who don’t already know me, my name is Laura Kåmark. I’m a website and tech integration specialist who works primarily with online female business owners who love their work and not their website. I’m so excited to have our guest on the show today. My friend and colleague Teresa gall to be on who is an artist, designer and engineer. Aside from selling her own art, she helps other artists and makers sell their work online through high converting Shopify websites. She’s also the founder and owner of an online art gallery and art ecosystem called Arterra. Parisa, welcome to the show. Can you tell everyone a little more about you and what you do?

Parisa Golchoubian
Sure, I’d be happy to. So hi, everyone. I’m so excited to be here. I’ve been really looking forward to this all week, Laura. Thanks for having me, too. Yeah, this is lovely. Um, so I I’m an artist, and I’m a trained engineer, I have a bachelor master’s in engineering. I worked for many years in the tech industry. I was a software developer before I started my entrepreneurial journey. And yeah, ever since I’ve been just creating my own art and helping other artists with their websites, and also with my online art gallery arterra Oh, I

Laura Kåmark
love that so much. Um, I didn’t realize that you were a software engineer before in your prior life more. Can you tell me a little bit about I don’t know your backstory. And we’ve known each other for years. But I don’t actually know why you decide to go out and create your own business. And I would love to hear about that. Is that started that all?

Parisa Golchoubian
For? Sure. Yeah. So I did my undergrad in mechanical engineering and a master’s in systems design engineering and with a with a focus really on the software side. So after I graduated, I got hired into one of the big automotive companies and I was developing software for self driving cars. And as cool and cool. And it was quite honestly, the ticket was really cool, but fascinating. But I was just not the corporate type. And the more I get to undo like, the more I get to know myself, the more I realized that, that there was so many elements of the corporate world that just didn’t resonate. And there was a bunch of things that happened that eventually made me decide to just quit and start my own business. So I quit in 2019, a little before the pandemic, perfect timing. And I decided to travel for a bit just to get out of that headspace because I had a boss that it was really not ideal. And there was a lot that happened. I just really needed to get to take some time off. So I traveled for a few months. And I got back. Again, this is like humans before the pandemic and I I had a few ideas for starting a tech startup funny enough. And then the pandemic had and everything went into lockdown. And I just didn’t know what to do. I didn’t know what my next step should be. And so I’ve been, I’ve always I use this term all the time, I was an undercover artist this entire time. I through everything, I’ve always created art, and it was always my refuge. It was always my way to just get away from all this like stuff that was happening in my life. And during the pandemic, no surprise that ramped up, I created a lot of art. And while it was just like kind of waiting to figure out what I want to do next, a bunch of my friends were like, Why are you not selling your art? Your art is great. Like, we would totally buy this. I’m sure other people would buy it. At first I was like no what? Just you know. But I can I can do this myself fine. Let’s just start an Instagram page and having the tech background I built a website. And very, very quickly after that, I started getting requests from other artists about like, who’s your web designer, your website looks so good, like, who built your website? And then I was like I did. And then I got a few requests from artists for helping out with their website. And then slowly this idea came to my mind that maybe this could actually be a business and its own maybe I could be building websites for other artists. And yeah, and then the web design journey started from there. I love that

Laura Kåmark
story so much. I love how it all kind of just flowed organically together. How did did you start with a Shopify site? Originally?

Parisa Golchoubian
No, I started with. Okay, so I, I have some experience building websites through the years like it had done it from like some family members here and there. When I first wanted to build mine, like I already knew that I didn’t want to do it through like Squarespace or Wix or something like that I really wanted to like figure out more of like, what the WordPress development was about. So I built my first website on WordPress. And in hindsight, it was ugly. I don’t know what the other artists were talking about. Comparing to the type of like, websites I built today, I don’t know it just like I don’t know, honestly, what the wave is about. But then I started with that, and it wasn’t even an ecommerce shop at the beginning. But like after I decided to turn it into E commerce I, I played around with WooCommerce for a little bit, and I just did not like it. And then I tried Shopify, and I was like, this is brilliant. This is so great. Why is not everyone that had been ecommerce shop on Shopify, and then I slowly became this ecommerce like this Shopify person really. Now most of my clients are Shopify clients. Yeah. Yeah, I know as

Laura Kåmark
as an online shopper, I really appreciate and enjoy the customer journey, the user experience as a shopper when it’s a Shopify site. It’s very seamless. I love that it like remembers my information. And it always tries to text me a code, which makes me nervous, because sometimes I did that once. And it like, used a last used address and shipped something to someone that I believe. So I stopped doing that. But I might I really find, especially when you’re shipping physical goods, such as art, I think Shopify is definitely the way to go. I don’t build ecommerce sites, I work primarily with coaches and consultants. So they have their sites or more for the functioning of like booking a call with them or growing their email list, which I’m sure your artists are as well. But it’s, they might have some digital products that we have connected but not I tried to steer clear from the E commerce side of things. So that was also one of the reasons I wanted to bring you on the show. Because I love sending people to you because I know you build such wonderful websites with Shopify. And again, I really think the platform is that’s what it’s meant for. Yeah, not all platforms are meant to do all the things. And yeah, so I love that.

Parisa Golchoubian
Yeah. And I’m so glad you bring that up. I always talk about this for too, that every one of these platforms was kind of built to be this one thing at the beginning, like WordPress spreads and started as a blog. And then with all the additional stuff that was added now it’s very capable, I still that still to this day, I think 80% of the web is on WordPress. But when it comes to e commerce, like just the WooCommerce plugin, it’s just it feels so like a Frankenstein built to me. And I always say that,

Laura Kåmark
because I agree with that

Parisa Golchoubian
so much. Versus Shopify, from the very first day it was built to be an e commerce website. So when you just enter the backend of Shopify, it’s very different from Squarespace, Wix or WordPress, probably at the backend, it’s like orders, shipping, like its products, it’s like, it’s like you feel like you enter the store really, versus like the other ones just added this functionality on top of it later on.

Laura Kåmark
Oh, I love that. I think that’s a great analogy as well. Oh, that’s awesome. Um, what would you say? Were the your typical clients that come to you? Where are they kind of in their journey in entrepreneurship or in their artists journey, when they are ready for to work with you?

Parisa Golchoubian
That’s a great question. I have artists from, from a number of places in their journey that they come to me. I find at the beginning, especially because I was such a starter artist myself, like I was an emerging artist, I tended to just like from places I went to, I tend to attract a lot of emerging artists. And like, for instance, I used to do like a weekly clubhouse room that we just talked about, are you hiding as an artist and we really delved into the road, like the mindset books that people have when they want to actually even call themselves an artist. There was so many really good conversations there. And to that I’ve looked at a lot of clients that were emerging, they were just first time artists, they really wanted to, like just get their name out there. So I had a lot of those clients. But then as I find that, funnily enough, as I myself as an artist also been growing through this whole entire stage of becoming more established, I find that I’m also attracting more established artists these days. And also a lot of people that call them call themselves makers, which is a really funny analogy because In my head, they’re all artists. But I find like I have a very broad. I call all of them artists, a lot of people are more comfortable with the term maker. They just feel like that. More representing. So yeah, so I have a lot of like jewelry artists again, I call them artist, crafters, people that make something like knitters, and they just come to me and I build their Shopify website, some of them have been selling on Etsy for many years. So again, from like the revenue standpoint, they’re also at different stages. Some of them haven’t sold anything, but they are like they’ve only sold to friends and family. It’s usually like that, like when artists started. It’s usually like, I sold a few pieces to friends or like my colleagues, but like, not to a stranger that’s kind of like, how do I sell art to a stranger is a question I get a lot. It’s also like, somehow people think that until they haven’t sold to a stranger, they’re not a real, quote unquote, artists, which I find it’s bizarre, like, as long as you’ve sold, I mean, even if you haven’t sold like you’re an artist and artists and something like you need to, it’s not like, it’s not like medicine, when you need to go to school to just get like a degree. It’s like, you can call yourself an artist, but a lot of people struggle with that. So yeah, really at all stages, whether they’re selling for many years on Etsy, and they’re ready for the Shopify website, or they just spent selling a few pieces here and there. And now they’re ready to move forward. I also had like a client that was just wanting to whole rebrand of their site, they weren’t on Shopify, and they just like really wanted to come into Shopify and do a whole rebrand of the site.

Laura Kåmark
No, I love that. You brought up Etsy and I would love to know, like, is Should people like from a strategy side of things like, Do you recommend, like have the Etsy store because that can help with people finding you but also have the Shopify store so you own your own website? And you can’t like you have more control over it? Or what’s your kind of stance on Etsy versus your own website?

Parisa Golchoubian
Yeah, that’s a great question. So what my stance on that has changed as I’ve been seeing more and more artists, honestly, at the beginning, I started with Etsy, I put some stuff up on Etsy, I was never able to be successful on Etsy. But as I’ve been working with clients that have been super successful, like I have a client that she has made, like she she makes, like 300 a year and revenue just from Etsy. So like they’re making some artists are really making a lot of money on there. And it made me realize that Etsy is a game and its own, that you need to learn the way to play this game, and the SEO and how to show up and how to create stuff that is on trend and all that stuff with Etsy, you can be very successful. And a lot of times people find you on Etsy, and then they search, they look you up and they go to your website to see the other range of stuff that you offer. Maybe they’re looking for a commission. So there is there is that benefit. But I am also a big advocate of not relying on like a, like a third party platform like that. I would always say, build your website, build your own email list. Because you you just have more control over everything. One day if something happens to Etsy and Etsy changes their fees and rules every few months. And every time it brings up a whole conversation in the art community about like why are they doing this reality they’re just a business need to be in controlling to have no email list. And also recurring customers a big one. Even I even someone asked. So I like I talk about this all the time. But even when I buy something from Etsy I say I bought it from Etsy. I don’t say I bought it from Maria on Etsy.

Laura Kåmark
Such an interesting point. Yeah. So because the maker is the artist is kind of hidden behind this Etsy wall. thought of that I’ve gone when I found things on Etsy before I’ve even met message makers and said, like, Do you have a website I can go to because I know that they’re going to get more of the money. They’re not paying the Etsy commission and so I want to support them if able to and you know, I’ll go try to follow them on socials and all the things to just also keep them top of mine if I’ve purchased from them multiple times. But that is a really interesting point.

Parisa Golchoubian
Yeah. So I always say it’s, it’s kind of impossible to build brand awareness in that sense. Like you just have one off sales. And yes, Etsy has a huge like, has so much traffic, and if you work there, if you play their game, you can be selling a lot on there. But at the end of the day, you’re not really building your own brand. You’re just like making one off sales and some I’ve worked with artists and some of them have been working a little bit more smart with their like with their package. They send a QR code to their website, or somehow try to get people on their email list. But usually like one out of 10 people just like get on their email list or something like that. Versus when you sell something on your own website. That person is on your list you can constantly be marketing to them. Recurring sales is also a big thing with Shaw apply on your own website ecommerce website. So you’re missing really on all those opportunities when you’re just on Etsy.

Laura Kåmark
Oh, that is so fascinating. I love it. I would love for you to talk a little bit about our Tara, and how our Tara came to be and the gap you saw in the market and talk a little bit about that, as we have, you know, we’re talking about your artist journey and how that plays a part.

Parisa Golchoubian
Yeah, absolutely. So one of the things that I realized when I was building all these Shopify websites for artists is that I would handle over this pretty site. And it was built to convert it had all those like strategy in place, but you can burn all those things. But when I had, and I would have hand over the website, the artists would struggle with marketing it and bringing traffic to it. And what I did like, and I still do to this day, I would point them to some, like, I have a great network of people serve artists these days. So I would point them to an art marketer or someone to help them out. But I was always thinking about like, Okay, what’s the next step that I could do to help these artists bring traffic to their website, and marketed themselves and put themselves out there, other than me actually having to do the marketing for them. So really, the idea of our tech kind of was in my head at the time, and I had, I had another argument or reach out to me about this. And it kind of just validated this idea that I had, and we started our Tara. We launched our test, it was pretty new. We only launched it last year Christmas. So in 2021. And, and yeah, we’ve been really getting a lot of interest from the art community, for just getting on the website. So what gallery what what art here really is, is I call it an online art gallery, because it’s, it’s fundamentally a different business model than Etsy and all these other marketplaces. And I find that it’s a little tricky to communicate that at times. All these other places like Etsy, artsy Sachi, there’s so many of them. These, you just go on to the platform, you build a page, you put your stuff up, and then that’s pretty much it like you’re on your own to do everything. Our Tara is a is an art gallery model, we represent your work. So you apply to work with us, we only accept a handful of artists that we think matches the vision for the audience that we’re trying to target, which are interior designers in the case of arterra. And people who are interested in home decor and just like having stuff in pretty interior. So we curate the stuff, we pick the stuff that we think would be a good fit for that. And then we pay, we build a page on our website, we start marketing for them. Our marketing includes everything from Instagram, email, marketing, Pinterest, we’re right now just starting Tik Tok. So it’s very much we market the art for you. And then once the art sells, we take a cut from the sale, which is, because of all the extra stuff is a little bit more, the cut is a little larger than let’s say, let’s see, which takes like 10%. But that’s really the price of the marketing that’s going into it. And it kind of, I call it an art gallery, because while it’s not a guard Gallery in the traditional way, like art gallery, brick and mortar art galleries usually charge anywhere from 50 to 60%, from like the price of the art that they represent, as an online gallery and being as artists friendly, and I’m an artist myself, so we are rates are lower. But yet we in the same sense we represent, we go out, we put your stuff in front of the art buyers, and we really try to sell to your art for you.

Laura Kåmark
I love that I know I’ve spent a few different times I’ve gone on to the art terror website and just sort of gotten lost in all the different art in there. And you primarily right now you’re open up to Canadian artists, is that correct?

Parisa Golchoubian
Yes. So as of now, so we shipped to both US and Canada. So Laura, you can no pressure don’t have wall

Laura Kåmark
space right there.

Parisa Golchoubian
But yes, we do ship our two to the States. Right now the art is that we are representing are all Canadian. And I strategically choose to do that. Because I really wanted to like kind of test out this business model before I expand to other locations. So like right now we’re really focused on Canadian artists and get applications every week. And just like vetting that and going through all of that. Yeah, and it’s been a it’s been a lot of fun and a lot of work. Yeah, I now have two lovely ladies helping me with our Tarot as well but it’s been so much fun just having it grow and we’ve been doing so many fun stuff under the arterra umbrella like for last. Since last month we’ve been doing a series of artists challenges, where we just tried to help artists through their path from emerging to establish everyone’s we have a topic and then we really dive deep. I bring Get people from my network to just talk to artists about that particular topic and then tap and go through workshops and exercises to really figure that part out. Oh, that’s amazing. I love that.

Laura Kåmark
What would you say? Because you’ve done, you’ve done a lot. Since 2019. You have a lot that you’ve created, I’ve always loved following your journey, especially like with this arterra side of things like has been fascinating for me to watch as that’s emerged over this last year, I would love to hear some of maybe the fears or doubts that you had, when you were kind of going into things and how you maybe talked yourself out of some of that, like mindset. The mind blocks, the roadblocks that we hit when we’re doing something a little scary, you know, when we standing on the edge ready to jump off?

Parisa Golchoubian
Yeah, there are so many. I’m trying to think which one should I bring up? Honestly, I feel and I’ve heard people say this, I think it’s really true. I think entrepreneurship is probably the biggest self development journey you can start. It’s the moment you start at the moment you decide to start, like be a founder or start something or even an artist like because artists are also some type of entrepreneur, I believe. They, you see all the mindset blocks, like one after one just like coming up. And just, they’re brutal at times. And I sometimes really think of the journey that I’ve had to go through with mindset and just realizing that not every No, it’s just like, every no at the beginning was so hard on me like that. Nowadays, I look back and I remember the first time I reached out to someone to collaborate for for artists, like she just told me straight up No, like you’re not. She said something in the, in the context that like you’re too new on business, I don’t trust you like more, a little bit more like diplomatic, but pretty much that was the message. And it really crushed me I remember and for like, a month, I remember I wasn’t able to reach out to anyone else. Nowadays, I hear myself, you know, every day, but I just don’t take it that prison. I’m like, Okay, sure. There’s still so many other people I can collaborate with. And it’s funny sometimes. And you and I have talked about this before, sometimes you see that same person come back and actually offer the collaboration now, which is really interesting to see, I feel that those mindset shifts and just realizing that every no doesn’t mean that your business is going to suffer. And that there’s still 100 Other yeses out there waiting for you. And just really having the courage to after hearing. And I’ll just kind of go back into the game, I think is huge. I think that’s so

Laura Kåmark
important. I think it’s also important to recognize the fact that sometimes just because someone’s saying no to you, isn’t always about you. A lot of times it’s not about you. A lot of times it’s No, maybe they have something else going on maybe it’s just the you know the wrong time, or they’re pivoting their business or just, they’re they overextended in their feeling overwhelmed. I know sometimes I’ll feel overwhelmed and like block off the rest of the I’m like, I’m overwhelmed with too many things on my calendar block off the week. Yeah. So, you know, when we tell the stories about the reason that we heard the know, is making sure it’s a good story that we tell ourselves and not because I could go so many ways. I know I do it all the time I make up stories in my head on the reasoning behind it. And just trying to like, get out of that and just make it a good story.

Parisa Golchoubian
Yeah, that’s very true. I can totally relate to that. And also the fact that like, I know doesn’t necessarily mean or No, forever, it just means not right now. And this has happened to me a lot as well, where like I had a consultation with an artist and for a website. And then there was a no but then a few months down the road. She came back for a website. So there’s so many things and we kind of like we’re only seeing our side of the story. So we just feel like oh, she said no, she must there must be something wrong with my business or like what my offer as are. But we’re not considering everything or other person is going through.

Laura Kåmark
Yeah, yes, exactly. So much. I would love to hear you’re doing so many things in your industry that I feel are very, you’re making, you’re paving your own path for sure. And I would love to know if there’s anything that you feel that you’re being you’re doing in the industry that’s being very bold.

Parisa Golchoubian
Yeah, I would say. So our Taro has been really recently I’ve been really blessed with getting some traction with our Tara and I’ve been accepted into some tech accelerators and incubators. And really, I’ve been it’s funny because like once you’re building something, sometimes you’re We’re blind to these things. But the more I talk about it, this other people that really pointed this out to me how much of a new business model, say arterra is, and I find that that’s very, in line with my, with my engineering background, I tend to question things all the time. I remember from day one, when I wanted to sell my art, I was questioning how art was sold and the industry like he was just like, why is it this way? Like, this is so inefficient? Why does it have to be like that? And why do you only need to have a network in order to be able to sell art and all these things. And as I’ve been building the business, I have more appreciation for people have been building businesses in the the traditional sense of the world and the art world, or industry. But I still tend to always question if something could be done differently. And with our tour, it’s really been about that it’s neither like a traditional art gallery is nor is it the kind of marketplace like all these other places is something in between. And I feel like it really stems from my own needs as an artist where I was thinking about like, Okay, I need to put my art somewhere that could they can help me with marketing now just like put it up there and then be done with it. Like, I don’t know what I’m doing. So I need help. So. So yeah, it’s been in that sense, it’s been really new, and what has been attracted all these accelerators, accelerators, what are they talking about? Yeah, this is really an innovative model.

Laura Kåmark
Yeah, I love that. I mean, you saw a gap, you said I couldn’t find a way to fill that gap. And that’s so amazing.

Parisa Golchoubian
I should hope so. I should hope arterra would grow to his full potential still in year one. So

Laura Kåmark
we’ve known each other for a number of years, and I’m pretty sure you know, I’m a big fan of celebrating ourselves and the wins that we achieve. And any little celebration, I would love to know, when you look back on your journey over the past few years, what is something that you’re really proud of that you’ve accomplished?

Parisa Golchoubian
I, I can it’s like when you think about, and I know, we just started this in 2019. But honestly, it feels like ages ago. But when I think about when I started, just think about what a different person I was, and how different I looked at things and how different I thought about things. And I when I started in 2019, I really didn’t have a network like I was coming out of like the tech software industry like I didn’t, I had not I didn’t know anything about selling art. And I really the initial attempts of all of this other than thinking was just to figure out how to sell my own art. It was really just trying to like connect with these people that later on became mentors became friends. And now I’m so proud of this network that I’ve built up other people who are also serving artists and has helped helped tremendously with our terror as well. So I build these relationships and this network to not only help other artists with their websites, because we collaborated on a lot of things, and also to figure out how to sell my own art. But then when I launched our Terra like all these, my network eventually kind of became my advocate. And they were the people that were really sending artists, to me, talking about our Tara has been just a blessing and all in everything with everything that it has provided. So I really think that I’m so proud of that, knowing that I did not have a network. I didn’t know, I didn’t know anyone that was doing what I was trying to do. And I had to build that from ground up.

Laura Kåmark
I love that. I feel like the importance of relationships when having our own businesses. I mean, I know for me, I really felt like my network finally started, I felt like when I first started my business in 2015, I also had a newborn at home. And there was a lot that I was juggling. And so I it was hard for me to like build a lot of relationships at that point, because I didn’t know where I was going or what I was doing. And it just seemed a lot harder back then. Nowadays, like I feel like my network is since around 2020 is when I feel like I found like my tribe of people. And then my network just started exploding. And then since then I’ve just been building so many relationships. And I love that. And that was one of the reasons I want to start this podcast so that I could take a bunch of these relationships that I’ve created and share these amazing women with the rest of the world and with my audience, because that’s incredible what we’re all doing. Like, you’re like I did, you know, oh, I just started tweeting, look how much you’ve accomplished since 2019. I mean, it’s, it’s a big deal. It’s incredible. I’m proud of you. I think it’s I love watching your journey. It’s so awesome. It’s and it’s so hard when we’re in it. Because I know like for me especially I feel like it goes so slow and I’m like but I want to be all the way up here and I’m just not there yet. But if I stop and I Please look back and reflect on how far I’ve come. I realized I actually am up here, I just really wanted to go hi.

Parisa Golchoubian
Oh, my goodness, Laura, you the fact that you started a business with a newborn I could never was so hard. And also, I always appreciate how much you have the the relationships that you’ve built. And if anything, I think you’re, I look up to you, within this matter. Like, I think you just have such a network, you know, so many people, you know, how many times they come to you about, like, how can I build a relationship with like, this particular area, someone within this area. So like, I think you’re doing an amazing job. And I do agree that when when it comes to ourselves, we’re just, I don’t know, everything that other people do is so fascinating. And they’re so brilliant, but when it comes out to ourselves, we’re like, well, I try. I’ve been doing some stuff. Yeah, I don’t know. It’s brutal. I don’t know why we do this to ourselves sometimes. But yeah, some it’s just so good. And I love what you said about like, just celebrating ourselves, every once in a while, just like, look back. Where was I? In? 2015? Where am I? Now? What? How far have I

Laura Kåmark
so far? Absolutely. Oh, my goodness, I could sit here and talk with you all day, we are getting close to a time. But I do have one final question that I asked everyone who comes on the show. And I would love to know, what is one piece of advice that you would give to someone who’s just starting out in their business that would help them be bolder, be louder, and make waves in their business and industry.

Parisa Golchoubian
That’s a great one. I usually tell people to just start, and maybe this is before they’ve actually even started. But I have. I’m a big believer in experimentation. And I do a lot of it in my own business. I just feel like these cookie cutter solutions that usually Glenrose offer us doesn’t necessarily work for everyone. In every business, you kind of need to just try things out to figure out which one works for you which one matches your lifestyle, which one goes with your energy and all those things. So you kind of need to try a bunch of things. But if you want every one of those experimentations to be perfect, well let that kind of against the whole experimentation rule. Just it needs to be messy. And I’ve taken so many scrappy, messy, just the moves here and there during my business and every one of them. Like I learned something from them. At some time, I just needed to like take, like, attend this course and figure things out. And like at the end, I was like I tried something and it didn’t work. But there’s so much them every experimentation, even if it’s if it seems like a failure. It’s I wouldn’t label it as such. I think from every experimentation, you still learn something at least you learned that something didn’t work. Because what are you earning right now? From not doing anything? What is coming out of it? Like if you don’t have a business if you haven’t tried like once? If you fail, you also don’t have a business like there’s nothing extra that you’re going to gain from not taking action. Yeah.

Laura Kåmark
What’s the worst that could happen? You wouldn’t be any different from where you already are. Exactly. Oh, I love that. Well, Parisa, thank you so much for coming on the show today. Can you tell our audience where they can find out more about you? And maybe they have they’re an artist as well and want to work with you or go find out more about our Tara are all the places all the things?

Parisa Golchoubian
For sure. Yeah, absolutely. So I’m going like having three businesses. I’m going places but I would say start with my art, Instagram. It’s where everything started. It’s Parisa Fine Arts there you can find in my bio link to arterra to my web design agency and everything from there. And my websites are also linked there.

Laura Kåmark
wonderful, and I will link everything up in the show notes. Thank you so much for coming on the show today.

Parisa Golchoubian
Oh, I’ve had so much fun. Thanks for having me.

Laura Kåmark
Thanks so much for listening to this week’s episode. Be sure to check out the show notes at LauraKåmark.com/podcast. And if you’re ready to grow and scale your business, and your current website is outdated and doesn’t reflect the magic you bring and the results you get for your clients. Go to Laurakamark.com to find out how I can help bring your vision to life. Thanks so much for listening. I’ll see you next week. Bye now.

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hey, i’m laura

I’m a web designer and tech integrator for female business owners who love their work but NOT their website. When you have big visions for your business I help bring them to life. 

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