Laura Kåmark
Hey everyone. Welcome to the Be Bold Make Waves Podcast, a show bringing you inspiring stories of women who are growing and scaling their business. I’m your host, Laura Kåmark, a website and tech integration specialist who works with online business owners who love their work and not their website. Join me as we have incredible conversations about business mindset, productivity, and of course, the website and tech behind the business. Let’s go ahead and dive in to this week’s episode. Hello, and welcome to today’s show. For those of you who don’t know me, my name is Laura Kåmark. I’m a website and tech integration specialist who works with women who love their work and not their website. My guest today is known as the Queen of evergreen. Brittany long works with coaches, service providers and course creators to create an automated as possible business for regret free life. Brittany, thank you so much for coming on the show today. Can you just tell our listeners a little bit more about you and what you do and how you help people?

Brittany Long
Absolutely. So when you read my bio, I talked about a regret free life. And that’s really where everything kind of started for me. I had a cancer scare a few years ago, I guess it was probably five or six years ago now. But it really shook my entire world. And so for a solid two weeks, I thought I’m dying, because that’s what they told me. And then I went to a specialist and they told me that they were wrong, the original person was wrong. I’m not in fact dying. And like I didn’t have cancer, like it was just this huge roller coaster ride. And I’m so thankful that they were wrong, of course, but also so thankful that I had that experience to kind of have a wake up call of, you know, time isn’t guaranteed, we don’t know how long we’re going to be able to be here. So what do I want my life to look like? Moving forward. And that’s really where everything kind of changed for me. And so with that mission, it’s like the front of my mind. That’s what I go into a client relationships work well client relationships and work with regular relationships with so I’m always thinking, how can I? How can I live to the fullest extent possible, while still setting my family up for financial success while being having an impact on my clients, my customers, while making an impact on my community? What does that look like? And so, for me, that looks like setting up evergreen systems, whether that’s email, whether that’s finding ways to to generate traffic or generate customers, without always requiring me being on all the time. And I do the same thing for my clients.

Laura Kåmark
Oh, I love that so much I am. So that’s such like a huge value for me is having like a simplified business and a simplified back end of our business and having as much automated as possible. So I love that you do that. And I love that that’s such a huge value for you as well. I think that’s something that I feel like especially when I first was starting in the online space, it was just like hustle, hustle, hustle. And now there’s more of this, like anti hustle culture, which I am all for, like, I don’t want to hustle. I want to enjoy my life. I want to enjoy time with my husband and my children and my dog. Like, that’s what I that’s more important to me.

Brittany Long
Someone shared a picture of a back of a book. And I wish I could remember what the the name of the book was. But basically the person the author was saying, What if the point of life isn’t to crush it, but to savor it. And like that, that sense just really impacted me. Because at the time, I was like, Okay, I need to work a little longer, I need to work a little harder. Just kind of getting back into that mentality of like that hustle mode, which is something I usually don’t have anymore. But every once in a while, especially during like Black Friday or something like that, where there’s this, it feels like there’s this momentum and push by everyone and everything around you to sell more, do more all of that. And so I kind of got back into that mindset. And I didn’t want to be there. But reading that sentence, I was like, Oh my gosh, what would it look like to save her my life? Knowing that? You know, I’m not promised tomorrow?

Laura Kåmark
Oh, absolutely. Well, I would love for us to talk we kind of had talked a little beforehand. There’s some new technology that’s kind of really been taking over the news stream that social media feeds. And that’s artificial intelligence. So AI. And so you and I had originally talked about you were going to come on because you’ve been really kind of digging into that. So I would love for you to tell our audience a little bit about what all this is and kind of what it means from your perspective.

Brittany Long
Absolutely. So artificial intelligence is using using bots, essentially, to create answers to questions you might have to help you create content. I use it mostly for creating content for generating ideas. A few things that you can do with it, for example, that I’ve done today, in fact, is generating some ideas about blog posts, writing the blog post and then I edited the blog post or I have someone on my team edit it And then adding in images, I can have it generate images for me, I have a create social posts for me from the blog posts, I haven’t turned those into actual social posts, not just like the text, but also the social posts as well. And we’ll create that create scripts for tiktoks, YouTube videos, etc, who social posts from that, essentially, it’s a way to, it’s almost like hiring somebody extra without having to actually hire someone extra. And I know that can sound scary, because it’s like, oh, my gosh, you know, will this take our jobs and stuff like that. But ultimately, at the end of the day, I think it’s good to lean into AI. Because I don’t think it’s going to go away anytime soon or ever. It really does feel like this is something that has completely or will completely shift the fabric of our society. And so for me, I think it’s better to lean into that and see how to utilize it. And when I map out how I can utilize it, I see that it can help me with traffic, it can help me with sales, it can help me with customer support. And that frees me up to go deeper on actually helping my clients get the results they want. It helps me go deeper with my family, it helps me look at Passion Projects, and those things that light you up the most people wait until they retire to do it helps me do all of those things now, while also supporting my team, and helping them helping all of us go deeper on things that will move the needle forward even more.

Laura Kåmark
Oh, I love that. So when you put that content in, are you able to just take that content and then publish it? Or do you need to go in and like finessed or massage it at all,

Brittany Long
definitely finesse and massage it, you can train it. So you kind of right like you, which is one of the things that I’ve been working out with it on, especially Chad GPT. But it’s something that you you definitely need to tweak or edit or look through and really just use it as a starting point. At this point, maybe in the future, that won’t be the case. But at least at this point, using it as a starting place a jumping off point really kind of gets things moving. So if you’ve ever felt like that dread is you look at the blank screen, and you’re like, I don’t even know where to start. This is this is the place to start with AI.

Laura Kåmark
And so what are some of the different I mentioned, chat GPT, what are some of the other AI that you’re utilizing?

Brittany Long
So I use the scripts, so I upload my video city script, and then I can remove all filler words like like etc, I can remove all of those immediately, like with one single click. And then from there, we upload into Hello audio, we upload it to Vimeo. So that’s one that I use, I’m also starting to use. In video, I would forget what was called first to get in video. And that lets me take take texts that I want to say let’s say if you’ve ever seen those videos on like Instagram or Facebook, where it has like a little story on it and has pictures or video in the background, you can do that within video. And it’s really, really fast, you just put in the text. And then for every sentence that you have, it puts a different video or picture in the background that relates to that, which is like texted texts a video essentially. And so that’s another one that I’m using a lot recently. Chad GBT is definitely the biggest one, I also use my journey a lot for images and image creation. So I can have something unique. That doesn’t mean that I’m not necessarily hiring a graphic designer for all the time. Another one I’m using is one hour. And it’s basically you, you can create videos of AI created people saying whatever you want them to say. And so we’re going to be using that for one of our brands that I don’t necessarily want to be the face of it, we want it to be more of a sellable brand, something that if we decide to sell one day we can. So we’re going to be using AI powered people, so to speak for that. So those are some of the biggest ones that I’m using right now. And I

Laura Kåmark
love it. That is fascinating. I have not heard of most of those. So I’m excited to check some of them out. How are you learning how to use all these? And like how to because there’s got to be a learning curve?

Brittany Long
Oh, yes, definitely a learning curve. And the really interesting thing is because it’s so new, it’s really hard to find online. So for example, the other day I was saying how to and I was asking how to do something on sun, Cynthia, which is like aI video person. And there was not really anything answering that question, because they’re also new. And so a lot of it is me figuring it out on my own. Or I found every once in awhile, I’ll find some tic tac CI, and I’m like, Oh, this is a really helpful one. But for the most part, it’s me figuring out on my own, and spending a lot of time doing that. But because I’m using AI, I have that extra time to spend on it and to go deep on it. And so instead of me needing to create the script for tick tock, create the blog post, create all these things. I can create outlines for them. And then I can have it, create it and then have my team edit it. And then I all I have to do really is show up and record and learn on so it’s a I feel like I’m in a really unique position. Because I have a team that can help with some of these things. I’m leaning into AI to help with some of these things. And just by nature, I’m a learner and I’m a teacher. So not only am I soaking it up, but I’m also like I have to tell you because it’s so cool. And so I really like getting to do all that trial and error.

Laura Kåmark
Oh my gosh, I love all of that. And so then you also launched a membership recently, where you are sharing all this information that you’re learning. Can you tell our listeners a little bit about that? Absolutely. So

Brittany Long
it’s called AI copy club. And it’s the it’s a membership is $9 a month. And I wanted to make it super, super accessible and affordable. Because like I said, I really do think this is going to shift everything for us. I know some people are saying it’s a bad it’s a trend, but I really don’t think so. And so I especially for my time teaching, before I left teaching, I was an educator, and I saw how people that had access to resources, were able to often get a leg up and go ahead a little bit faster. And so for me, I was like, I want to create something that’s super ultra affordable, so that anybody can start to learn how to use this and start to apply it to their business, or even create a new business, utilizing what they’re learning. And so it’s every week, we do about three or four videos that we upload, showing you how to use a certain AI tool or how to tweak, I include prompts and examples. And everyone that’s actually when I’ve learned recently is what is it called scribe and it it basically records your screen and take screenshots of you as you’re doing going through and doing something so you can create SOPs for your team so much easier. But I use that now. And so it basically creates the SOP for me. So you have the prompts, you have access to the prompts. You can see the examples. You can see how it all looks without you having to do all the trial and error that I’m doing.

Laura Kåmark
That’s fascinating. I did I’ve heard of scribe before that was mentioned in a group I’m in I did I remember making a note, I’m like, oh, that sounds fascinating. I need to check this out. And then life happened. All right. It’s like I love that be as someone who is doing a lot of like, tech VA virtual assistant work prior to what I’m doing now. I mean, that was huge. I was creating SOPs and like all that. So

Brittany Long
they have so much time. Yeah.

Laura Kåmark
Oh, I love that so much. What if someone is intrigued by our conversation here? And they are like, What do I do to get started? Like, where should there’s so many different programs like which one is the one that you would say for someone just starting out? That’s, you know, in an online business service provider, and they want to start playing around with this AI? Where would you suggest they go

Brittany Long
100%, I would start with chat GPT at least at this time, it’s the best one that I’ve found. And it’s the most teachable one that I found. So in other words, you ask it to do something, let’s say it comes back with something that’s not exactly where you want it to be, you can ask it to make a few adjustments and give us specifications. And it will make most of the time it will make those updates and you can get it really close to exactly what you want. So you have fewer edits to make. So I will start with Chad GBT, we’ve been hearing that there’s going to be a paid version coming out soon. But there will also still be a free version as well. And so for me personally, I will pay for the paid version when it comes out simply because the amount that it’s made me just in the short period of time I’ve been using it would exceed any any amount that I can imagine that they would require me to pay. So for me, it’s a no brainer. But if you’re just starting out, start with a free version, and it would be chat GPT is 100% My My recommendation to start with,

Laura Kåmark
I love that. Yeah, that’s what I’ve been using and playing around with the most I have started putting, actually the show notes from the podcast episodes, I run those through otter AI to pull out the transcript, which I don’t edit a whole lot. I just tried to make sure everyone’s name is spelled correctly. Other than that, I’m like, it’s fine. Um, but it was interesting, because I was trying to find a way to like, make me some show notes, summary type sort of bullet points about what the conversation was, and the transcript was too long. And then I learned actually from you in your because I’m part of your AI club to chop it down into smaller.

Brittany Long
Yeah. It’s like those little things that that if you’re not doing it all day, every day, you’re like, Oh, I guess I just can’t do that. But the truth is, usually it just requires a little bit of tweaking, but did it save you some time?

Laura Kåmark
Absolutely. I mean, I wasn’t fully doing like a whole summary before I was just giving a bio and now I’m trying to go in and paste it and it still takes a little bit of time to go in, and then have it finesse a little bit, but I mean, it’s quicker than me doing it. Exactly. So I had I offer a website audit assessment, and I had like a description that was kind of blah, and I put it in there and I told it to make it beachy because that’s very on brand for me. And it was the cutest little description that I came out with. I’m like, This is so fun. And it was right on brand. It’s not necessarily maybe how I would have said things but it made me smile and so So we’ll put that up and see what happens.

Brittany Long
That’s awesome. I love that. And I love that you described it as Beachy. And that’s so cute and

Laura Kåmark
beachy and breezy. Those are the words that I, I tell it to use often.

Brittany Long
Oh, that’s awesome. And I love that because it feels like an embody something about your brand. And so I think it’s important for people to hear that, that and you don’t necessarily have to say, I wanted to have more professionalism, or I wanted to have I wanted to sound more friendly, you can use those kinds of words that you have in your branding, and it will still use that too. That’s so cool.

Laura Kåmark
Yeah, cuz that is something I feel like sometimes it puts out something that sounds way too corporate for me. And I’m like, That is not what I’m going for. I need you to make this friendlier. I need to make it an trying sometimes to find the words to ask him to I feel like can be a little challenging for me to like, put the right input in to get the output that I’m looking for. Do you have any suggestions on that? For some of those words that maybe like I know, Pirate is one that’s kind of a funny one that I’ve heard people using sassy or something I know I’ve used friendlier. Is there anything else that you find that you can kind of put in that makes it a little more sound? Human?

Brittany Long
I have said make it sound more like a human and more personality and more spunk. Those all seem to do pretty well. For me. I was working with somebody last week at my retreat, actually, that is from New York. And so she says something like, make it sound more like a sassy New Yorker. And it really did. And so I think one thing that will help is looking at your branding and looking at your brand messaging your brand voice. And if you’re like I don’t really know what it is maybe you don’t have maybe you haven’t done something like that, that like an exercise like that. You can ask people in your audience that have been with you for a long time. How does this brand make you feel? What does this brand sound like to you ask them for some descriptive words, those things can help you kind of pull it out. Sometimes you’re a little bit too close to it to see yourself. And then the other thing you can do is say here’s, here’s who I am, here’s what my website is, or not necessarily what my website is, but like copy from your website, here’s what people say about my brand and put that information into chat GBT as well and ask you to describe your brand to you. And that might give you some insight, the the is from more of a objective standpoint, and not just like a you’re in your head kind of standpoint.

Laura Kåmark
Is there a specific way that you ask it for questions to say like, you know, are you real friendly? And like, Hey, can you please write something a little like, I find sometimes I feel like I’m being a little Curt. Like, Oh, interesting.

Laura Kåmark
Like, what’s the proper way to like, Miss for things like, it’s not Google. It’s not how do you do but I mean, I Googled, or not Googled, I put in the other day how to do something because my husband was asking me to chat GPT says about this. And I was kind of just laughing at the result. I mean, it made sense. It was what I asked if it gave me the right answer. I can’t remember what the example was now, unfortunately. But

Brittany Long
yeah, I always say can you please X, Y, and Z, but it’s not even on purpose. It’s just like, I don’t I don’t know. I just, I guess I started treating it like I would actually treat somebody on my team. And so for somebody on my team, I say, Oh, I really liked that. You said this, but this time, can you add X y&z to it? Or can you change it a little bit, so it feels more X y&z And so I really does feel like it’s a member of my team at this point.

Laura Kåmark
Okay, so I’m glad to know, I’m not the only one using, please. And thank you in my API requests. I did I felt a little silly. I’m like, am I being too polite here?

Brittany Long
Yeah, no, I totally get it. I do it too. And feel it feels weird to do it. But also feels weird not to do it. So I was like, we’re just going to use please. Thank you, I guess.

Laura Kåmark
Oh, that’s fine. Can we go back a little bit you hadn’t mentioned you’re using it to source photos? Yes. I want to hear more about that, please.

Brittany Long
Okay, so I use mid journey and mid journey. You can go in you say, All right, I wanted to create this particular image. So you do backslash, imagine and then whatever you want it to look like. And what I think is really interesting about this is that sometimes it comes up with stuff that I didn’t have in my head. And for my like for my cover photos for Facebook. They’re ridiculous, like ridiculous. I just do really silly ones. But the backgrounds I’m creating on my journey, because I don’t have I love drawing I love painting. But it’s all all very, very bad. I’m not good at painting or drawing. And so I’ve always been really frustrated that I can picture something in my head. But to be able to make it a reality. It just, I haven’t been able to figure out how to do that. But with AI I can use my words to create the kind of image that I want. In it really, it feels almost like I’m stepping into a new world because for the first time in my life, I can take what’s in my head and get something similar to what I’m looking for. So I might say something like, imagine a woman with a ponytail. Who’s throwing her phone in the ocean. In maybe a crystal clear Blue Ocean with mountains in the background, something like that. And it’s going to come up with something that has those components in it for the most part.

Laura Kåmark
Wow. Are you able to create like social media graphics in the sense of like, Instagram kind of like something you’d create in Canva? With like, what’s on it and stuff? Like, like, can you create that sort of thing? Yeah,

Brittany Long
you can create like the image that would be the background image. And then I would upload it into Canva. And then edit and like, add in words and texts and stuff onto it from there. So what I found was my journey, at least at this point is if I tried to add copy into it, like text into it, it comes out looking really funky and like not actually like letters, almost like letters, but not not quite like there’s lines there. But it’s not actually letters. And so it doesn’t work for that. But if you create the background image, then you can upload it into Canva. And use it from there.

Laura Kåmark
Love that. But yeah, I You are giving me so many more things that I want to round with now.

Brittany Long
It’s so fun. And then once you get in, it’s like so addictive, because it’s there’s just so many cool things that you can create. And when you see how much time it saves you. It’s just, there’s no going back. That’s why I think it’s here to stay.

Laura Kåmark
Do you ever set a timer so you don’t go down like an AI rabbit hole?

Brittany Long
I used to especially the beginning. But now at this point, I hand off a lot of things because I, you know, will say okay, we need a blog post on X, Y, and Z. And so I have team members that are either doing or going to be doing some of those things for me. And so for mine, it’s mostly just for fun. And so I’ll go in for a little bit, and then I’ll say, okay, Brittany, like you need to, you need to get back to it. And I can pretty much do that. But at the beginning especially I was like, No, this is just what I want to do all day, every day. This is so much fun.

Laura Kåmark
I find the thing that I’m wanting to use it the most for because I struggle a lot with Instagram posts captions, and I have a ton of past content created for that. And so I would love to find like, what would you say is the best way to like, take a past caption that I use and have them have aI like chat GPT massager, change it around what sort of what things would you ask it to do.

Brittany Long
So you can do one of two things, you could use quill bot, which is basically you upload and then you can have it rephrase. So that’s kind of cool. So cool, but I think it’s cool. bot.ai is the one for that. And that one, I believe there’s a free version and a premium version, I’ve been using the free version, that’s been great. And then Chad GPT. Also, you could put it copy and paste it into there. And then say something along the lines of I want you to rewrite this caption this time, I want you to make it and then put in what you want it to have that it didn’t have already. Where you could say I want you to make it a little bit shorter, I want you to make it sound friendlier, I want you to make it have a little bit more personality. And focus on inviting the person to my offer, whatever your offer is, or focus on getting the person to sign up for my email list. So they can and then how it’s gonna benefit them. So the more details you can give it usually the better. But that’s that’s what I would do with that.

Laura Kåmark
I love saying give it more personality. I don’t know that I’ve used that yet. And that definitely, I think will help because again, I’ve gotten a lot of robot corporate things, right? And I’m like, How do I massage this a little bit different? Or how do I ask how do I ask the robot to take us more like me?

Brittany Long
Yep. i The other thing I found that works really well is when I will. So I’ll take like an email or social posts that I’ve written that I really, really, really like. And I’ll say I want to train you to write like me, review the email or post or whatever it is below. And describe the tone and voice of that email or post. Describe what you’re noticing. If you do like a few of them, you can say describe what patterns you see between these two images or images, or texts or, or blog posts or whatever it is. And then it’ll describe it for you. So that way when you’re asking it to create something for you, you can use the same language it’s using. So for me, I put an email that I really liked. And I said, you know, can you describe this to me? And it was like, alright, well, this email is friendly. It’s empathetic, it’s authentic. It’s relatable. And a few other words, I can’t remember off top my head. And so then next time I have a right email, I say I want you to write an email that is, and I use those describing words.

Laura Kåmark
Oh, that’s so good. Oh, I love that. Oh, that’s great. Yeah, I, I can think like, as you’re talking about that, I’m thinking of like a couple of emails that I’ve gotten responses from where people Yeah, this was amazing. I loved this. And I could go take this so it will remember this is chat. GPT. Yeah, so going forward.

Brittany Long
It’s I’ve heard multiple things I’ve heard from some people does, some people doesn’t what I’ve noticed from my own experience, is that it seems to but I’m not sure if it’s just because I’m using the same stuff again and again and again. If isn’t the same chat, at least for me, it seems to if it’s in a different chat, it doesn’t always seem to. But what I recommend so that even if it does or doesn’t, is having a Google doc of the prompts that you’ve used that have really worked for you, the prompts that you’ve used that have gotten you the exact results that you want. And then that way, if you ever get stuck, or if it’s not giving you what you want, you can say, Okay, forget everything I said, Now I want you to and then give an example are given a prompt similar to what you’ve used before that weren’t.

Laura Kåmark
Do you find because like in chat GPT for our listeners, if they haven’t used it yet, I mean, there’s, you can open up multiple new chats, and they save them now over on the left hand side. They went away for a little bit, but then they came back, it was scary. I was like, shut up. So I guess my first question would be, do you take those final chats out and save them somewhere like in Google Docs? Yep,

Brittany Long
absolutely. Because for me, I actually lost mine. So when I went from chat, three point, Chad, GPT, 3.0 to 3.5. We lost some of those, or I lost some of those anyway. And I don’t want that to happen again. So I always copy and paste before I leave.

Laura Kåmark
Okay, I might have lost mine. I was just I was playing around so much. I didn’t know how much of it was really that. That good. It was just a lot of play. Are you finding that? Are you opening like a new chat when you have a new request? Or do you have one chat, ask for something that keep because it’s like, oh, you have my tone, let me give you now another social posts that I want you to maybe move around or massage or anything like that.

Brittany Long
I try to do all social, like if I’m doing a line of social posts, and they’re all for me, they’re not for a client, I try to keep all that in one chat. So I don’t have to keep like retraining and essentially sending these emails, as long as it’s my voice, I don’t mind keeping it there. The other time I would change it is if it’s something where I really want to make sure I can find it easily. So if I’m doing like launch emails, for example, I don’t really want to keep that in the same. Chat is like social posts for like, are just everyday social posts. Because it makes it harder for me to find later on. So I want to make it easy as possible so that if I ever lose that document, forget what I called it something like that, which shouldn’t happen because I have naming conventions, but just in case, I like having them where it’s easy for me to find.

Laura Kåmark
Can we talk a little bit about your organ organizing all of these things? Because there’s a lot of information it can spit out. And I know I personally struggle with sometimes like, how do I organize all this information that’s coming at me and like, this was great idea, I want to say, you know, put a pin in that and save that for later.

Brittany Long
So what I do with any of my anything that I ask it to do is I have different folders. So in my Google Drive, I have like my product folder. So then inside that product folder, I have each product that we have. So like a copy club has, has its own folder, Evergreen, everything, our mastermind has its own folder. And so anything that I’m creating for those, whether it’s launch emails, social posts, whatever, I put them in that folder, so I know my Google Doc with information about that will be in that folder. And then I also keep everything in a spreadsheet with the link to that folder as well. Just so it’s super easy, not just for me to find, but anybody on my team as well. Because ideally, I don’t want to be the only person that’s doing this, I want to be able to hand things off. So that I get to really focus on what I’m great at, and what I enjoy the most. And empower my team to do the same.

Laura Kåmark
Awesome. So can we talk a little bit about I kind of want to do a bridge over here of like how you’re using AI with the rest of your business with your evergreen everything and all that how you’re combining those two, because this will AI is not the thing you’re known for.

Brittany Long
Right? Yeah, so we’re known, I’m known as the Queen of Evergreen. And so when I first started, I knew that I was going to start with Evergreen emails, which basically are emails that you create once and then automate. So like abandoned cart emails, we specialize in this year long nurture and sell sequence that we do. Basically anything that’s a sequence. That’s what we call evergreen emails. But I knew that ultimately, that wasn’t all that I wanted to do. Because for me, I love emails, I love talking about emails, but at the end of the day, it’s not about emails. For me, it’s about what I’m able to create with those what I’ve seen my clients be able to create, it’s about knowing that if my client has some kind of life altering moment, it’s whether it’s a divorce, or something with business, or mental health or whatever it is, they can step away from their company for, you know, a year if they need to, and still have sales coming in. And that for me that starts with Evergreen emails, but then there’s other things that we can evergreen to like other forms of traffic that we can Evergreen. And so when I look at how do I want to show up in the world, how do I want to most help people, it’s really taking that holistic view of it. And not just emails. Emails are a great stepping stone. It’s a great starting place, but there’s definitely more to it. And that’s really where evergreen everything was born, which is our mastermind we have a retreat with it. But it’s like this customized way to show people here’s how to use AI in your business. Here’s how to utilize your team in your business. Here’s how to utilize everything you can possibly evergreen email, social, other traffic sources like everything you can evergreen will show you how to do it and give you a month to month break down so that you’re not you’re not floundering. You’re not thinking like, Okay, I have a million things to do you know exactly what to do. And it all started though from that desire to To be able to step away from my business when I need to, or when I want to, or even just, you know, dive into those multi passionate efforts that I really, I, you know, there’s a lot of things that I want to do and experience and just live life to the fullest. And that’s what that looks like to me.

Laura Kåmark
I love that so much. I am such a fan of evergreen emails I love setting up for that’s something I do for clients is because they, we do the website, we do the tech integration, and then oftentimes they come back they’re like, Okay, now I’m ready to like scale to the next step. I’m like, Okay, next step is we’re gonna go get your evergreen funnel setup, and set up your nurture sequences. And that is something I’m such a huge proponent of, because once you get that setup, then you can relay that, to me, it’s such a foundational piece. Because then we can really go and just focus on getting people to the front end of your business, getting traffic going and being visible, getting on podcasts, you know, doing webinars, all those things. And you know, that once people get on your list, you are going to be providing them with, with value with training with support and making offers. Mm hmm. Exactly. Yep.

Brittany Long
It makes such a big difference. Because instead of thinking, okay, now I have to market Okay, now I have to fulfill, okay, now I have to make sales. Okay, now I have to, like, get more visible and do all these different things. It’s like, okay, you can take evergreen email, or you can, you know, get your emails then and have that sell for you have that nurture for you. Same with social, you can be visible on Evergreen. And when you have those systems in place, it just gives you a lot more peace of mind that you don’t have to always be working that you can spend more time with your family. Like, it’s just it’s a lot to be especially for solopreneurs, especially for solopreneurs that you know, have families or have people that they’re taking care of not necessarily, you know, kids, but even their parents and stuff like that, or friends or whoever it is, when you’re trying to take care of someone or go through a crisis or whatever it is. And you know that you have a way to bring in sales, even if you’re not going through a crisis, you’re just living life, it’s a lot to do in a business, especially if you’re solopreneur, you only a you have a really small team. And so to be able to call an AI to call in your evergreen emails, your evergreen social makes such a big difference.

Laura Kåmark
Yeah, I love that so much. That is something that I am continuously striving to implement more of in my business, I’ve been working on my evergreen nurture sequence for a number of years. It’s taking me a while, but it’s getting there.

Brittany Long
It’s getting there. And that’s the thing. Like, even if you only have one more email this month than you did before, that’s still one more email. That’s a big deal.

Laura Kåmark
When people are first starting out, and they’re not starting to build a list, which I think a lot of us are guilty of doing. I didn’t start a list until just a couple years ago. And I if I could go back, I would change that. And I would grow a list. And I think that’s one of the things that’s not still not talked about as much as it should be.

Brittany Long
Totally agree. I mean, everybody that I know, always says, I wish I had started my list earlier. I wish I started my list earlier. Because I mean, think about it, if you started two years ago, three years ago, you’d likely be around 10,000 people at this point, even if you’re not 10,000, let’s see or 5000. Like that’s 5000 people that want to hear from you that you can help that you can make offers to even just from a statistical standpoint, that’s significant. Yeah,

Laura Kåmark
absolutely. I also find that people talk about grow your list, grow your list, grow your list, and the missing pieces, people aren’t talking about what you are. But people a lot of people are not talking about what to do after you’ve built that list. Now what do I do? Okay, now I have this list, but I don’t ever communicate with them. I don’t send them emails. They don’t I haven’t talked to them in like two years. Do you have any advice for people who are sitting here listening to this right now? And they’re like up? Yep, raising my hand?

Brittany Long
Yeah. So I think the biggest thing is, well, first, I guess I’d say you’re definitely wasting your money if you’re like running ads or wasting your time if you’re spending all this time on social to get people on your list, but then not doing anything with it. So that’s the first thing is that to maximize your time and your effort, it’s vital start sending emails to your list. The other thing is, a lot of times when people say Well, I haven’t sent me any males, males and long time, it’s often because they don’t know what to say. Or they sit down to say something and like nothing comes out or they they write something they are like, Oh my gosh, what if I’m embarrassed by this? What if somebody replies and they don’t like it? What if all these what ifs? You know, but I have only had in the entire time I’ve been sending emails to people. And I have sent a lot of emails the entire time. I think I’ve only had one person reply to me. That was like a rude response. And I responded to them and kindness and we actually became friends. And so it’s one of those things that it’s like this big monster that we have in our head of what could be your the things that could go wrong is almost never as bad as we think. And so that’s I guess the other thing and then the one last thing I tell them is to start today. It doesn’t matter if you haven’t emailed you listen to yours today. is the day to start. And if it was me, and I’m stuck, I would use chat GPT. And I would say something like, I want you to act as a business strategist who is also an email marketer, and write an email about, you can even just write an email about what’s going on. Why you haven’t emailed in a while, but say something along the lines of, I bet you might be wondering where I’ve been, it’s because I’ve been working on and then share something you’ve been working on, that you’re excited about, and how it’s going to impact the reader, how’s it going to help the reader because you’ve been gone working on this thing. So sharing something like that, or asking GPT to write an email, giving a helpful resource or helpful tips or something like that. But whatever it is, since something out today, you will have some unsubscribes, that is normal. So if you get it and you get some unsubscribes, don’t think I’m never doing this again, it’s okay to to have unsubscribes. And it’s normal, especially if you haven’t emailed your list in a while, but it’s better to email them and have unsubscribes than never to email them at all.

Laura Kåmark
Absolutely, I Yeah. It’s, I’ve gotten better about emailing my list, because I was that person for a very long time. And then in the past couple years, I’ve tried to get so much more consistent and emailing my list. And right now I have like one month of a nurture sequence. So people who get on my list right away, and they hear from me quite frequently, which helps also like the people who were like, I don’t want to hear from you. And then they don’t resonate with me, which is totally okay. I want to talk to people who want to hear from me. But it gets them out of my list early on, which I really enjoy. And so that makes me feel like I have a really strong list of people who want to hear from me and enjoy my emails, I sent out one email a while back, and I got just the kindest reply from a woman and she I have no idea who she is. And where she came from onto my I mean, I can see what she opted into and when but I don’t know her. And she came back and was like, I love your emails, they just always resonate so much with me, and this provided so much value, thank you. And that just warmed my heart. And I was like I touch someone’s life today. And that just really, it feels good.

Brittany Long
I think a lot of us make a bigger difference than we think when we’re emailing consistently and sharing, you know, who we are and what we do and how we help and stuff like that. And we have another brand that my husband runs now. But we started I think four or five years ago, and we still get emails back from people that are going through the Evergreen sequence, you know, thanking us or saying this is exactly what I need to hear right now. Or I’m so glad I’m not alone. And so something we created four or five years ago is still impacting people today. And that’s one of the reasons I love evergreen emails.

Laura Kåmark
I love that so much. Brittany, I could talk to you all day, I had so much fun, and I can’t wait, we’re actually going to meet in person, I’m pretty sure in April, at Renee rebar. She was also on the podcast in one of the earlier episodes, we’re gonna meet at her live event. So I’m excited about that need to I do have a question that I asked everyone who comes on the show. I know we didn’t go through for our listeners are my normal questions today because I really wanted to dive into a lot of AI stuff. But I would love to know what is one piece of advice you would give to someone when they’re first starting out that would help them be bolder, be louder and make waves in their business.

Brittany Long
I think the thing that helped me do that was to realize that we have a very short time, really, I mean on Earth comparatively. And we have a really beautiful opportunity to make it the best experience for us and for others around us as possible. And I heard this on I think it was Instagram reel or something. But it basically the idea was like, at some point or another everybody’s going to pass. So why not just go for it. I mean, the people that that were worried about, you know, teasing us or making fun of us. We’re not going to be around forever. They’re not going to be around forever. So why not make the biggest impact that you can now while you’re still here that resonates with your community, your family? And through that ripples on multiple generations?

Laura Kåmark
No, I love thanks so much. Brittany, where can everyone find you hanging out with you? If they want to find out more about AI and can learn from you? Where? Where are you? Where do you hang out?

Brittany Long
You can find me on Instagram and Tiktok it’s the queen of evergreen that the beginning. on Facebook. It’s under Brittany long YouTube Brittany long. We have the Friday off Club Facebook group as well. Pretty much anywhere there is a social channel you can find either under Brittany long, or the queen of evergreen, and I would just be thrilled to connect with

Laura Kåmark
you. Wonderful. I will link all that up in the show notes. Thank you again so much for coming on the show today. Thanks so much for listening to this week’s episode. Be sure to check out the show notes at Laura comark.com forward slash podcast. And if you’re ready to turn your website into a marketing machine, get more sales, save time and simplify the back into your business. Grab my free resource power integrations for your websites. Head on over to Laurakamark.com/power. Thanks so much for listening. We’ll see you next week. Bye now.