Laura Kåmark
Hey everyone. Welcome to the Be bold make waves podcast, a show bringing you inspiring stories of women who are growing and scaling their business. I’m your host, Laura Kåmark, a website and tech integration specialist who works with online business owners who love their work and not their website. Join me as we have incredible conversations about business mindset, productivity, and, of course, the website and tech behind the business. Let’s go ahead and dive in to this week’s episode. Hello, and welcome to today’s show. For those of you who don’t know me, I’m Laura comark, a website and tech automation specialist who works with women who love their work, but not their website. I am so excited to bring my guest and good friend to the show today. Amanda Cormier, Amanda is the brand designer and owner of catching creative. If you’re ready to stand out from your competitors, and all the noise by wowing with cohesive branding for your products, services, courses and more. You need Amanda in your corner. She has been helping women led businesses build the know, like and trust factor, as well as their confidence through clear and consistent branding for over 15 years. Amanda, thank you so much for coming on the show today. Can you tell our listeners just a little bit more about who you are and what you do?

Amanda Cormier
Yeah, absolutely. I’m so excited to be here, Laura, thanks for having me. I, as you mentioned, in my bio, I’ve been doing this for 15 years, I took design school. So I’m officially trained. Not that that matters these days. But I started in the print industry in 2006. And that kind of it was pretty apparent that the print industry was changing at that point. And I’ve always sort of been the kind of person that didn’t like sitting around and waiting at work. Like it felt like a waste of time. And I got thinking like, there’s a lot of people that freelance, what if I made a switch, left my print industry job at the newspaper and went into business for myself like what really did I have to lose instead of waiting for design ads to come through. So my husband, who was just a boyfriend at the time was super supportive. And I took the leap with one freelance client like very, very small client and took the leap and went into business for myself, and been doing it ever since I had a one client who hired me and I had a brief stint in corporate for about four years, and then went back to doing business on my own. And I, you know, I have to say, I truly, truly, truly love the freedom. It’s not, it’s not all roses all the time, as you know, but there’s a lot of a lot of great benefits to, to being self employed. So that’s kind of how I got here.

Laura Kåmark
I love that so much. I know that we had met just our audience tend to notice our backstory. We were both in a program together a number of years ago, and we had kind of chatted a little bit. I can’t even remember why. But we had some messenger chats going, I think talking about Denise Duffield Thomas, I think so yeah,

Amanda Cormier
the manifesting stuff. Yes, I was like Teach me your ways.

Laura Kåmark
And we had been chatting a little bit and then I saw that you posted and it was like one of those things that felt very serendipitous to me where you’re like, see a post on social media right after it gets posted. And you kind of posted in there and raise your hand you were like, I really just love the design piece of it. Can someone else please come do the development? I remember raising my hand being like Amanda, that’s me. Let’s talk. And then that, that led us to this, like amazing partnership that we’ve formed over the past two or three years. Yeah. Which is incredible. You did the design for my website. And then we kind of did it. We started off with a trade you did my head. And then you did the design for your website. And I built your website that you had time. And then you did my design, you’d kind of did a brand refresh for me. And then it was just I remember, I was nervous because I was oh my gosh, I don’t even know if I ever told you this. I remember you wanted like three websites that you love. And I went looking. And I’m like, I’m the worst client ever. I asked my clients for this exact same thing. I can’t find a single website. That is what I’m looking for. Everything I’m looking at doesn’t feel like me. It feels I like it for other people. But it’s not me. And I don’t even know what I ended up giving you and what you came to me with which anyone can go look at my website right now. Like that’s what Amanda created for me. And it was so onpoint and I’m like this is it. It’s it’s perfect.

Amanda Cormier
Sweet. Yeah, we it’s interesting how it came to be a bell because as you mentioned, we just did a trade so we didn’t really know each other very well. I asked you to send me some example websites and snap some photos of the things that you love in your home. We got on a call and we talked a lot about process because we were like, how is this going to work right like how do we test out this because we wanted to see how it would work in a VIP day setting, so we’re testing out our processes. But at the same time, you know, I feel like that’s one area where I can really kind of help the women that I work with is that, for some reason, I don’t know how it comes to be, but I’m able to pull that information out. And you’re always telling me that I pulled that out of you. So I really, I really feel like that’s, that’s one of my soup. There’s a lot of great designers out there. And as I mentioned, I went to design school doesn’t mean you have to, there’s a lot of even talent, more talented designers than I am that can produce excellent, excellent work, but are they able to really pull out that essence and I feel like that’s kind of if you want to say gift that’s might have been a gift that I was given at a young age is to be able to pull that information out.

Laura Kåmark
100% like that is definitely your superpower. And I am all the all the projects we get on I’m always so just blown away at what you come up with. Because I’m like, this is just so beyond perfect. We had a project that we worked on a year ago that had, it was a custom illustrated mermaid logo. And I remember you came to me and you’re like, Okay, I have like eight that I created. I’m like they’re beautiful, I’m overwhelmed. Like they’re all so good. I don’t know how the client is gonna choose. And I think you knocked it down to four. Yes, send it to her had this amazing loom video you created like explaining the reasoning behind every single little piece of that logo. And I remember she came back and she never watched the loom video. And it was the first one and you said that was the first one that you had created. And she’s like, it’s perfect. Even in the video, you’re like, don’t even worry about the colors, we can change that like there, she had one tiny little tweak. And that was it. And it was done. And it was it’s gorgeous.

Amanda Cormier
It’s, it’s fun, it’s fun to be able to do that. And I’d be curious if any other designers listened to this, what they what they experienced, you know what their clients because you really need to pick up on the verbal cues, the visual cues, and all that sort of thing. And really, almost embody yourself in that client and think about what in their experience, where they’re at in their business, what they’re going for, where they’ve been, where they want to go. And also the taste their tastes, because their brand needs to represent them. But it also needs to be attractive to the type of people that they’re wanting to attract. And then and when you’re working with business owners, and you’re designing their brands, as much as much as it’s about them and their tastes that needs to represent them. Because they need to confidently feel like that’s them because their business is a piece of them. But also it needs to attract the people that they want to attract. And in the LCS case, she’s very, you know, the mermaid logo, it’s very, a big piece of her message was that it was women out. So you know, the feminine mermaid piece really needed to shine through. And it was important to come up with a design that was unique and not, you know, cliche. That must be

Laura Kåmark
Oh, I love that. Yeah. And it was so amazing. Can you talk to our listeners a little bit about branding? I feel like so often someone is like, branding, that’s the logo. And you and I both know, that is not what branding is, I would love and I know you have a really amazing analogy that you’ve told me before, that talks about going out to dinner. Yeah, and I would love for you to share that with our audience and talk a little bit about branding.

Amanda Cormier
Sure. I think of branding in terms of like, your outfit. So if you want to say your logo is like the special top that you bought for going out for dinner, it’s the one that you know, you weren’t maybe worked the hardest to find one that fit just perfectly that didn’t, you know, wasn’t to cut to shore too tight, whatever the case may be. And then, just because you have this amazing shirt, you’re not going to go out in your sweatpants or, you know, your maternity jammies that you had three years ago, like you’re gonna wear nice pants, you’re gonna have your hair done, you’re gonna feel you want to feel confident, and I feel like a brand is about that confidence. But it’s about all of the pieces that make up

Laura Kåmark
your look. I love that so much. And I think that’s so such a great analogy. I remember when you first had told me that I’m like, That’s so good and so important. So when someone’s talking and you’re like, ah, they are maybe listening to this and they’re, I don’t love my logo. I’m what other pieces does when you go to a new client, and you’re going to do a new book And for them, what are the components that you’re looking at to kind of pull together?

Amanda Cormier
Well, there’s a lot of different things that you can think about. And because branding is so it’s such, you know, I think that it might be worth even exploring different words for that, because I feel like it’s, it’s almost one of those words that’s overused a little bit and kind of, you know, watered down a little, because I think that there’s a lot that we can do with our brand. That’s not just a logo. So up changing your logo can be quite a large process. So sometimes when I reach out when I reach out and talk to people, and they tell me, they don’t love their logo, you know, it’s, it’s just a small piece of that outfit. Like, think about your shirt, it’s a small piece. So there’s so much that we can do with a brand, in terms of colors, in terms of textures, in terms of patterns, fonts, because the logo, if you think about it, it’s, it might be on your, you know, Gmail profile picture, it’s on the corner of your website, and it might be on the bottom of your social media. But it’s really about you feeling like you to show up confidently, so that you can share about your business. And that doesn’t have to be your logo, although logos are my favorite thing to do. Because they’re a lot of fun. It’s not, I don’t think it’s the most important piece of a brand. I think it’s it’s making everything look cohesive having everything pulled in together so that it looks professional, so that your clients get that know, like and trust factor really, really easy. Yeah, I think it’s it’s a lot about all the different aspects, making sure everything kind of pulls together. Yeah, that in terms of messaging and wording and how you interact. And

Laura Kåmark
yeah, the the feeling when people come to your website and feel exactly like your storefront,

Amanda Cormier
right. Like if you, if you have a store your logo or your you know, your website URL like that, that might be like the front of your store what pulls people in, but when you get inside, like if it’s nice decor, and it’s great music, and it smells a certain way or doesn’t smell a certain way. It’s that whole experience. And that’s what a brand can really do for your clients is give them that experience in that feeling to make them want to stay, you know, inside your store, AKA your business.

Laura Kåmark
I love that. I love that analogy. So we’ve also done some projects where we weren’t doing a new logo, and you just had done pulled your magic out and been kind of in your zone where you’re able to go in and give sort of a refresh. Can you talk a little bit about how you work with people when their logo, they’re fine with their logo, but they still need that little like, facelift? I guess?

Amanda Cormier
Yeah, you know, it comes it comes back again to some of those same principles that it’s every aspect. So we all know that cliche, you know, photo speaks 1000 words. So you know, photography is a way to really pull that out, you know, even just Page Layout A lot of the time. That’s something that we can work on with clients. And we have worked on with clients where, you know, they’ve provided us information, they may have had a color or two. And even you can even take colors of your brand new keep those in your brand. But add additional colors that kind of become the more important color. So that those those other colors are still there, they’re still a part of you. It’s kind of like when you move like right when you when you move from one house to the other. You Your house is different, but you still have maybe the same bed that you had, you had same clothes, you have the same dresser, but you have a brand new home that you can decorate however you want. So I think that’s kind of how I approached the refreshes is you’ve got to pull in the pieces that are maybe difficult to change can’t be changed or shouldn’t be changed and apply that day course style to the look.

Laura Kåmark
I love that so much. So in your 15 plus years. I know you’ve worked with a lot of developers here.

Amanda Cormier
No. Yes, I’ve worked with a lot of developers.

Laura Kåmark
I would love to hear your perspective as a brand and web designer who works with developers. What’s that process look like when you outsource the development piece of that?

Amanda Cormier
Yeah, I’ve developers can, you know, and I try to be careful because I don’t want to you know, do any stereotypes are anything but many developers that I’ve met, those of developers that I’ve met, tend to be either quiet, they don’t want to be client facing. They know their craft really well. But they have no design eye, or even that attention to detail when it comes to design can be lost. So, you know, I’ve worked with developers in the past where I would send a design, let’s say, and there would be a lot of spacing around a photo, and it would come back and the text would be really tight. But to them, they look at it and say, Well, I added the photo, and I added the text exactly how you wanted me to, but it was the way that it looked. That wasn’t the way it was intended. And that’s one of the things that I love about working with you is that, you know, not only do that you do mind being client facing, you’re an excellent project manager, but your design eye is so key, like, when you and I worked on those projects, Laura, like I would send them to you in, you know, Adobe XD, you would send me the draft to review and it was like pixel perfect, like down to like, the font weight. Like sometimes I would say, I think that’s a funnel is a little bit too big. And you would say, No, it’s not. But it was like one size, right? It would be like from an 18 point to like a 17 point if you wanted to go to the 17. But these are the kinds of conversations that we would have, we would argue over sizes.

Laura Kåmark
I love that I was thinking about that today, I was on a call for a summit that I’m speaking at this week at the time of recording, and there was an accessibility presentation that was absolutely fascinating. And they were talking about font sizes, and the difference, a lot of times in a mock up, that will look really, really big. But then when it’s on like it needs to be big enough for people to read for accessibility. And I immediately thought about art, like how that’s like the one thing that we will go back and forth.

Amanda Cormier
As far as size, right? You usually when usually when you know your accessibility and tech stuff. So I, I leave that to you. But you know, we’ve been able to streamline our process. And it’s really fun working together, because you’re so you’re so great at all of that tech stuff. But that design is really what sets you apart I feel from many developers that I’ve worked with, because you’re able and you’re also able to see the bigger picture, which, when you’re working on a client project, you and I can do a lot of collaboration that I haven’t been able to do with other developers, I did work with a gentleman years ago, who we had a pretty good relationship with. But you and I connect on very different things to we’re both moms, we’re both running a business. But we’re able to collaborate from a work perspective with the client’s goal in mind, and not what might be easier for development, because I’ve sent you some pretty tricky things that you were able to pull off, right. And so because the clients, the goals are your big goals for the project, we’re able to collaborate and figure out how to make it happen, which I feel sometimes is can be a stumbling block with developers because they’re they don’t, they might not be willing to do that collaboration, you know, past a couple of times that you and I will get on and we’ll we’ll massage and massage until we get it absolutely right until we’re both happy with it tech wise and design wise, which is awesome.

Laura Kåmark
I love that. I think that’s such an important point that like at the end of the day, the client goals is really like the utmost important because I know for me and for you, client experience is such a huge, like, core value. I want my clients to have an amazing experience. And so,

Amanda Cormier
yeah, that’s what we that’s why we do what we do. Right.

Laura Kåmark
That is I love it. So I would love to know, I want to talk a little bit about some mindset struggles, because as business owners like we all have, like impostor syndrome, all the things come up, what would you say are some of the like mindset, hurdles you’ve overcome to get to where you are today?

Amanda Cormier
I think one of the things with me is, confidence has always been an area. I don’t think that I’m necessarily I’m like, I don’t think that I am not comfortable in my own skin. Like when I’m out doing my regular day to day stuff. But when it comes to showing up for my business, like doing podcasts like this, you know, they make me a little nervous. I’m not sure if I sound right. I’m not sure if I’m gonna fumble over my words. And so that’s kind of a mindset that I’m still working on and why I’m so passionate about being able to work with other business owners to make them feel confident in showing up for their business, because I know how it can feel on on the other end. And the other piece is that I feel like I’m starting to it’s always a work in progress, right. But you know, worrying about what others think, you know, there’s people don’t really notice, like, you know, some people might be afraid to talk about what they do, because they feel like they just talked about it last week, but like, I can’t remember what my sister posted yesterday on Facebook. But as business owners, I feel like we, we think that all eyes are on us. And really, it’s not. And when you have, when you’re passionate about what you do, it’s okay to talk about it, and you should talk about it. And you should be confident to talk about it. So that’s kind of a mindset thing that I’ve been, I’ve been struggling with and trying to get to get better at.

Laura Kåmark
I think those are such good mindset hurdles that you’ve been going through. I know I personally have struggled with both of those as well. Especially like the visibility piece, it took me a long time to like, get comfortable with getting more visible. And a lot of it for me, it was just baby steps.

Amanda Cormier
Yes, absolutely.

Laura Kåmark
And also for me, it was saying yes to things when I really want, really want to say no. So I was I remember the first time I was invited to speak at a summit, I got the email. And I promptly ignored it. The first thought that went through my head was No, I do not want to speak at your Summit. I don’t know what I would talk to or how I would bring value to anyone. And then she emailed me again, and was like, hey, just making sure you got this. Do you want speak at my Summit? I’m like, No, I don’t. I’m like, yes, yes, I would love to thank you for the opportunity. And inside I was just like,

Amanda Cormier
totally, totally just like this interview today. Didn’t I message you and say, Hello. I’m so nervous for a podcast interview. But now that I’m here, and I’m doing it, it’s great. And one thing, if I can pass out any kind of advice, and I heard it somewhere, it probably heard in a million places. But it’s what would your future self thank you for? Right like future Laura is probably thanking Barbara for saying yes to that summit. Right. I think it kind of puts things into perspective a little bit so that in the moment, it’s not so scary.

Laura Kåmark
I cannot live that anymore. I I’ve always gone with in five years. Is this still something that like, would matter? Like, are you still going to be feel that way? In five years, like think about like, again, future, but I like how you I like the way that was phrased much better, so it feels less.

Amanda Cormier
And if you can think about yourself in the future tense. It, it sort of changes what you think because right now, it’s hard. But you we all know, we’ve all done the hard things. And we all know once we do it, hey, wasn’t so bad. Right? So I like that one, like ripping off the band aid just get through ripping off the band aid. Exactly.

Laura Kåmark
Oh, I love that. So I would love to know, I love talking tech, you know this? Yes. And I love helping you with tech because tech is my favorite thing. What’s what’s like a tech Oh, that you’ve come across the, in your business that you just were not expecting and that kind of like, I know, for me, I when I launched my DIY Website Launch Kit, and I sent out the email like I was sending out, you know, it’s coming, it’s coming. It’s coming. And then I set out that like, it’s here. And it was actually you who immediately wrote back to me and said, I hope like I’m so sorry to be the one to tell you this. There is no link in this entire email. I was like,

Amanda Cormier
Oh, no. Oh, yeah, that’s a tech headache.

Laura Kåmark
I love shining a light on some of these things. Because I think it’s it happens to all of us. And I think it’s important to talk about him and talk about like, again, I saw a photo the other day was like, here’s the world before you before you did that scary thing. And here’s the world after like, and it was exact same photo.

Amanda Cormier
Yeah. For me, I’m just afraid of tech and I feel like it it’s always changing and it’s always uncomfortable. Like I I don’t use a lot of tech in magazines I have a lot of and like automation setup that I outsource to have that done. But it’s it’s going in and making changes. It’s always foreign. And that’s one thing that I love about working with you is that anytime you’re working on a tech piece, I’ve got the video there right where I can go in and reference it. You know, for example, today I was updating an appointment type and acuity scheduling and I’m like, where do I go to update this and I just, I just don’t know so because my tech in my business right now is quite limited And I don’t experience my like super crazy tech hiccups other than user error. But just just going and getting re familiarized with the tech, I feel like is a constant hiccup. For me.

Laura Kåmark
I can feel that too, because I know there’s some things that I do that later. I’m like, it’s when you don’t do something often, until you go back, you’re like, I know, I’ve done this before. I don’t necessarily remember how I did it, or where I did it. And that can feel really frustrating. It just it feels like you’re starting over every time relearning this thing. And you’re like, I know, I did it. Where was it? And they might have updated things on like the interface, and it might look a little different. And so yes, I can definitely relate to that, for sure.

Amanda Cormier
Yeah, that’s me every day.

Laura Kåmark
Well, here on my podcast, I love to celebrate our wins, and really treat each other on and just talk about some like amazing achievements we’ve done. I would love to know Amanda, what are some? What’s something that we could celebrate that you’re really proud of yourself? That you’ve done in your business?

Amanda Cormier
Well, that’s a difficult a difficult question. I think for me, it goes back to that competence thing, and getting past the mindset and of that, and doing the hard things like, in each day, it can be different some days, you know, when you had a sleepless night, because somebody had a nightmare, and then somebody woke up not feeling well. And then somebody has an earache, and then the dog and cat, and, you know, you get up and you have a meeting at 8am. And you’re trying to get everybody out the door. And you just go to the meeting, and you do the thing, and you show up. You know that that that at that moment is the hard thing. But then there’s other things in your business where you know, you have to do some kind of important presentation in front of a whole bunch of people. And you’re like, there’s no way I can do this. And you go through and you do it. I feel like that’s a win for me in my business, because I keep pushing myself to do the hard things. And I I know that a tremendous is going to thank me for it. But even more than that, it’s going to help me grow in when we feel those moments of this is hard. I don’t want to do this, that we know that we’re growing. And so I try to celebrate. Not

Laura Kåmark
always. Oh, I love that. I think that’s so good. And I yeah, I love the future. Amanda reference. I’m definitely going to be implementing a lot of future Laura references,

Amanda Cormier
messaging future cells, back and forth.

Laura Kåmark
Thank you for that nugget. Today. And I think it is important. I mean, we we, when it feels uncomfortable. Like it, there’s also a difference of like things like I just don’t want to do it. Exactly. And also like pushing yourself to grow. Yes. And I think it’s important to continue to push ourselves to grow into the person that future Laura, would be, is going to be. So that’s so much. Why would you say that you’re doing I mean, there’s lots of brand designers in the industry, what’s something you’re doing that’s being bold, in the industry, something that’s maybe making a little waves and just being a little standing you out a little different from a lot of other people.

Amanda Cormier
One thing I’ve been really experimenting with is this idea of sub branding or branding, all of the elements in your business. So if you think about that as like digital products, or your signature service, or a course that you’ve done, because I really feel like I’m repeating myself, but I really want to help people get confidence. And I feel like if they can brand their offer, they might feel more comfortable talking about that offer. Or if they have you know, a nicely put together download lead magnet with like a logo that they can then pop up on social media. It’s not only going to get them recognition, but they are going to feel confident to share it because it feels like a thing. So I’m I’m working through really how to kind of describe this to people because I don’t I don’t think sub branding really resonates. It’s like branding, your offer sweet like if you think of you know some of the you know, bigger players in the industry. Like if you could think about Amy Porterfield like we, we all recognize when they put out a new offer and put out a new thing. And I really want to help the smaller business owners the solopreneurs be able to get that same level of recognition and memorability and confidence in their branding. So that’s kind of what I’m working We’re working on right now.

Laura Kåmark
I love that so much. I think that is important. I know, I have a mindset struggle I had for a long time many years was a lead back then, and knowing like what to put together what would bring value. And then I don’t know exactly how it happened. And somehow I got through that hurdle, and created something, probably the baby steps to micro actions as my coach Bevan Farrand would say, do the micro actions just make it smaller, smaller, smaller steps. And in getting one out, and it probably wasn’t the prettiest thing, it was just like, do it messy, let’s just start name dropping all my, all my coaches in this one. And just getting it out there. And then as I’ve refined and like, continued to create more and more different freebies, I know the last few, I’ve really kind of gone over the top in making them really, really designed and really pretty, and it feels really good.

Amanda Cormier
Yeah, you feel like you’re kind of delivering it, you know, there’s nothing wrong with with doing it masse. And if you’re comfortable, like with that, and that works, that’s great. But there’s something about feeling really proud, like you released that lead magnet, and you’re kind of probably like it, you know, the emoji when you first met, you were like, oh, it’s done. And it’s good, and it’s there, and people are gonna get value out of it. So that’s great. But if you can add that extra level of polish or kind of like, Lea, like, my lead magnets, like,

Laura Kåmark
you know, exactly, I’m feeling that confidence,

Amanda Cormier
feeling that confidence, yes. Not everything needs to be, you know, 100% percent special or, or, you know, branded by a designer, but there’s things that you can do very, very simple, it’s actually a lead magnet that I’m working on right now is ways for people to be able to take their main brand, and take the ideas from that, and easily create some of this sub branding stuff for their themselves so that they know when they, when they create a lead magnet, and they have a title for it, they can easily whip up, you know, a logo in Canvas that they feel like it’s a thing

Laura Kåmark
like that. I know that I find a lot of times when people are just starting out, they get very hung up on their logo, and pulling that together to can you speak on what your advice to be to would be to someone who’s like just starting out in their business. And they’re kind of stuck at this logo phase. And Jeff told him,

Amanda Cormier
do a text logo, like just type something. Because when you’re just starting your business, chances are things are going to change, you’re going to start somewhere you might feel maybe it’s not hitting with your audience, you might not like that idea that you thought you might change your mind and dabble a little bit over here and over there. And before you know it, you’ve kind of shifted your entire business. So I definitely don’t think that it’s something that new business owners should start with right away. I think it’s something that grows and you really your your brand, your business brand needs to be a representation of you. But you also need to know what that business stands for and what the you know, what the purpose of that business is. And those are the things that once you kind of have those foundational elements that you can really bring in to branding, and really create a logo at that point. I would say in the beginning, a text logo is completely fine. Unless you’re, you know, going down the route of trademarking something very early on, then, you know, text the logo probably wouldn’t work,

Laura Kåmark
but that would be my advice. I love that so much. Yeah, I it’s something that I know I see like, especially in the other Facebook entrepreneurial groups that people get so hung up on the logo, and then they don’t launch the thing. And my advice is always the same as what you said, just make a text logo, you can always go back later. You can always launch, launch the launch your business. Clients go get

Amanda Cormier
clients, exactly. Patel, we know logo is not the be all end all of your brand, you can have the same logo that you started with. And you can have this amazing brand because people are going to recognize, you know, either the face of the brand like yourself, they’re going to recognize colors. They’re going to recognize nouns, they’re going to recognize patterns. People start when they see things over and over, they start to recognize those things. And it’s not just going to be your logo. Think about your website. Your logo is like how much real estate is that logo like 5% over your entire website. So it’s the words it’s everything about it. It’s that feeling, and there’s you can get feelings from logos, but it’s not the feeling. It’s not the thing that’s going to make or break your business. So, you know, save your money, go in Canva type something, you know, export a PNG, because maybe in two weeks, you know, you might feel differently and want to change it and have new ideas. That’s the other thing right? about starting a business. You’ve got all these great ideas. And so you’re better off implementing your great ideas than you are spending time and energy trying to create the perfect logo for day one.

Laura Kåmark
That’s good advice. I love that so much. Amanda, I could talk to you all day long.

Unknown Speaker
Likewise,

Laura Kåmark
I have a one final question that I asked everyone who comes on the show. And that is what is one piece of advice you would give to someone when they’re first starting out that would help them be bolder, be louder, and make waves in their business.

Amanda Cormier
The advice I would give is, even when it’s uncomfortable, just to talk about what you do. Talk about how you help people. It’s, it can be it can feel like you’re being salesy, but the reason you go into business is because you essentially want to help someone, you have something that you can do to help them and someone’s looking for that help. And you’re almost doing them a disservice if you don’t talk about it. So, you know, do create your presentation, create your website, so that you feel like yeah, that’s good, just the same as you would like, maybe you didn’t have a chance to go buy a new outfit to go to dinner. But you might have one that you had a couple of years ago, that still sort of works. Your hair’s looking good that day, you feel great, you feel confident enough to go out and talk about it. Go out and talk about it because that’s how you’re really going to be able to make waves in your own business is my talking about is that people know all of your wonderful gifts.

Laura Kåmark
That’s great advice. I love that so much. Amanda, thank you so much for coming on the show today. Can you tell our listeners where they can come connect with you and hang out with you? Yeah, absolutely.

Amanda Cormier
Thank you so much for having me, Laura. It was so much fun. You can find me online. My website is catching creative.ca I’m pretty quiet on the Instagram and Facebook front. Right now. I’m working on some things behind the scenes and I’ve got you know, a stack of client work so not so great. And following my own advice about talking about what I do but you know, here here we are baby steps the the micro baby steps so that sounds you can find me at catching creative on Instagram or Facebook.

Laura Kåmark
Wonderful. I will link all that up in the show notes. Thank you again for coming on today. Thank you. Thanks so much for listening to this week’s episode. Be sure to check out the show notes at laurakamark.com/podcast. And if you’re ready to turn your website into a marketing machine, get more sales, save time and simplify the back into your business. Grab my free resource power integrations for your websites. Head on over to Laurakamark.com/power. If you enjoyed today’s episode, make sure subscribe. And also, I’ll just love you forever if you leave me a review. It helps get this podcast in front of other people that it can help inspire. Thanks so much for listening. I’ll see you next week. Bye now!