Ep. 37: When to Start Using Facebook Ads to Make Waves in Your Business with Amanda Kuchlenz of MomentumUp Marketing

May 24, 2023
amanda kuchlenz headshot

Meet Amanda:

Amanda Kuchlenz is the founder of MomentumUp Marketing, a boutique ads management agency for coaches, course creators, and consultants who want to reach the next level in their business.

There are a million-and-one things you could be doing in your business right now, but worrying about your paid ads strategy shouldn’t be one of them.

Instead, Amanda and her team will guide you through the entire process of planning, setting up, and managing your Facebook and Instagram ads so you can avoid the tech overwhelm and dizzying Google spiral. Plus, they provide a completely customized, high-touch experience that feels right for YOU and your business.

If you love your work and NOT your website and are ready to grow and scale your business go to laurakamark.com to find out how I can help bring your vision to life.
Full Episode Transcript

Laura Kåmark [00:00:01]:

Hey, everyone. Welcome to the Be Bold Make Waves podcast, a show bringing you inspiring stories of women who are growing and scaling their business. I’m your host, Laura Kåmark, a website and tech integration specialist who works with online business owners who love their work and not their website. Join me as we have incredible conversations about business mindset, productivity, and of course, the website and tech behind the business. Let’s go ahead and dive in to this week’s episode. Hello and welcome to today’s show. For those of you who don’t already know me, I’m Laura Kåmark, a website and tech automation specialist who works with women who love their work but not their website. I’m so excited to introduce you to my very good friend, Amanda Kuchlenz. Amanda is the founder of Momentum Up Marketing, a boutique ads management agency for coaches, course creators, and consultants who want to reach the next level in their business. There are a million and one things you could be doing in your business right now, but worrying about your paid ad strategy shouldn’t be one of them. Instead, Amanda and her team will guide you through the entire process of planning, setting up and managing your Facebook and Instagram ads so you can avoid the tech overwhelm and dizzying Google spiral. Plus, they provide a completely customized, high touch experience that feels right for you and your business. Amanda, thank you so much for coming on the show today. Can you tell our listeners just a little bit more about how you got into your business?

Amanda Kuchlenz [00:01:40]:

Sure. Well, thanks for having me, Laura. I am super excited to be here. Well, let’s see a little bit about me and my business. My name is Amanda. Obviously you have that already. I am owner of Momentum Up Marketing. I have established momentum up marketing in 2017. I did that because I was a stay at home mom, but before I had had my kids. I have a degree in marketing circa 1998, like we’re talking long time ago, before all this real internet boom really even happened. So I worked corporate for a lot of years and I’ve always felt super passionate about marketing. And so when I had my second child in 2010, I quit my job and decided to stay home with the two kids and it was just mind numbing. So I would pick up little side jobs and things like that. But I wanted to also own my own business, so thus Momentum Up Marketing. And I’m also pretty avid runner, or I used to be. And so at that time, like running momentum, that sort of thing, that is kind of how that came to be. And just like that whole idea of moving forward in life and in business is how I came up with that name. So anyway, it evolved along the way and spent a lot of time doing organic social and then realized how much I love doing paid advertising. It is its own beast and it’s so much more fun to me anyway. And I really love guiding my clients through that.

Laura Kåmark [00:03:33]:

I love that story so much, I actually didn’t know the backstory of the name for your business. So that was fun. Thank you for sharing that. I just love geeking out talking to you about all things ads. I personally have not started yet running ads in my business and I can’t wait for the day because I feel like I’ve been gathering so much knowledge from you for all these years that we’ve known each other and been good friends. Can you talk to our listeners a little bit about who should be running ads when do you know, like, it’s the right time to start running ads?

Amanda Kuchlenz [00:04:04]:

Sure. I think at the very basics of it, if you have an offer that you are really ready to sell, you should be running ads. Whether that offer is an online course that you’ve created, even if it’s a service that you provide, or if it’s like a digital product that you sell off of a website, or like Etsy or teachers pay teachers, or you just have, like I said, like a course or coaching program. Basically, if you have something to sell, you could be running ads. Now, how you go about doing that and what type of ads you should be running, it varies quite a bit and budget wise, it doesn’t always have to be expensive. That’s essentially who should be running ads. I think anybody that has an offer to sell.

Laura Kåmark [00:04:59]:

Is there anything like that? They need to be a certain point in having the offer. Like, do you recommend that people have already launched the offer that they’ve heard from their audience that they know that it’s successfully selling organically before running ads?

Amanda Kuchlenz [00:05:12]:

Oh, yeah, that is also a very good point. Yes. The way I look at it is you could really be building an audience and an affinity for your brand and what you’re doing and just like an awareness. And those are the kinds of ads where I’d say if you have any sort of thing running or like a website or just a simple offer, but say you’re in the situation where you have a course, you’ve built it out, you’ve launched a couple of times organically. Same. If you have a coaching program and you’ve already launched it a couple of times, maybe organically, you know that it is a validated offer, you know it works and you know that people want it, then I would say that is a really great time to kind of move into running ads to those types of offers.

Laura Kåmark [00:06:12]:

Really put some fuel on that, fire out to more people. Absolutely, I love that. So then who would you say? Do you ever see people who shouldn’t be running ads and they are?

Amanda Kuchlenz [00:06:24]:

Yeah, a couple of things. One is that when someone runs an ad and they don’t have their funnel figured out. So you kind of have to have a call to action. Like, there has to be a whole reason why you’re running ads. Essentially. Now you can run ads that are just like for clicks and followers, that’s fine. But if you’re ever trying to run an ad to a course, but you don’t have a sales page built out or you don’t have a website, or you don’t have anything on the back end for them to funnel down to, that’s a mistake. That’s not a good idea. And I will also say I have been on calls with people who want to hire me, and I actually say no. Because really what happens is a lot of times, if you haven’t flushed out your idea and your offer and like, I already mentioned running it a couple of times organically, if you haven’t flushed that out, you will spend money and you will get zero results. And it’s really frustrating. I remember once I was talking to this wonderful woman. She was a piano teacher, and she just was so passionate about building out a course to teach piano. But it was like with a certain niche. And I had to be honest with her. I said, I really think you need to work through this first before you hire someone like me or even really run an ad. So yeah, that’s kind of my longabout way of answering that question.

Laura Kåmark [00:08:23]:

I think that’s so important too, though. I mean, I know I say no to clients or potential clients as well when they come to me. And they’re not ready for my services because a lot of times my perfect fit clients, they have a business they’re already in, their offers validated. They know they’re ready to invest in having a website that truly reflects who they are and how they want to show up online. A lot of people, if they’re just starting out, I’m not a good fit for them because I don’t believe that someone, when they’re first starting out and figuring out their online business should be investing $10,000 in a website. They need to figure out their offer and go get the clients first. Which is actually why I have the DIY website launch kit now, so they can go have kind of a starter website. Yeah, you have to figure because there’s going to be so many iterations. I know my business has had so many different iterations of how I offer services, what services I offer. It evolves as our businesses grow, and so we change.

Amanda Kuchlenz [00:09:26]:

And that totally makes sense. And even on that you said investing and just using those words. There’s also a mindset, I think that comes along with being willing to spend the money to make the money. Like, for example, would you be okay to spend $100 a day? Like, that’s where I would like, at a minimum, start anybody or recommend to start anybody $100 a day. Like for campaign that would be to a webinar or a course that you’re selling, anything like that. And that is just so beyond the idea, or that’s like another huge indication. When I know someone isn’t ready, when I say, okay, if you want to launch your ads, or if you want to do this launch and you want to run ads, usually you would run ads for about ten days, expect to spend $2,000 just in ad spend. And if they balk at that, then that makes me feel like they’re not ready, because there’s more than just seeing these instant results. You also need to know your conversion rates beyond that, and those clues of having that confidence of knowing that you’re going to make your money back. And again, that’s why you prove your offer before you launch it or before you use ads, because you do want to make your money back. I mean, you want the whole point of running ads is to put some money in so that you make more back anyway. Yeah. When that teeter tottering becomes uneven, if teeter totter is the right word, I’m not sure, but if that’s all not really proven yet, then it gets very nervous and you have to be willing to risk, say, $2,000. Either be mentally willing to let go of that and see what happens, or prove your offer and have confidence that you know you’re going to make your money back in ad spend. Does that make sense?

Laura Kåmark [00:11:59]:

It does make sense because again, it goes back to also, like, you can run ads, but if you don’t have that funnel piece, you could have ads running where the ads doing their thing. It’s bringing more traffic to the website, to the landing page. But then if that landing page has unclear messaging, if the checkout button doesn’t work, if they go and sign up for the freebie and nothing ever gets delivered to their inbox. I mean, those are all pieces of the puzzle that have to be working for the whole ecosystem to work.

Amanda Kuchlenz [00:12:28]:

Yes, very true. Yes, exactly.

Laura Kåmark [00:12:31]:

So there’s just a lot of pieces that play an active role in having the business and running ads successfully. It’s not just about the ad. There’s more to it than that.

Amanda Kuchlenz [00:12:42]:

Yes, exactly.

Laura Kåmark [00:12:43]:

There’s all that back end stuff. So when I post on social media, it always is like, would you like to boost this? I don’t know. And I think boost I always think back to like, Mario Kart where you like, hit the boost button or like the boost turtle or something shell, like you go fast.

Amanda Kuchlenz [00:13:01]:


Laura Kåmark [00:13:01]:

Mushroom. I think that’s what it was. Yeah. Can we talk?

Amanda Kuchlenz [00:13:05]:

Should we be doing well, I think that that depends on your objective in basically your objective, that’s probably the best word to describe it. So let’s say that you’re thinking about your marketing strategy and you are doing your organic social media posts and you’re really trying to build an audience, really. There like followers, people who are engaged with your account, all that sort of thing. Which by the way, you can tie into your ads down the road. You can choose to boost, but it’s setting expectations and the expectations would be do not boost. If you want to sell them something, boost works the best to just really highlight and enhance your organic posts. So for example, you could boost to get more engagement on a reel that you did. Maybe the reel is more evergreen or is kind of warming people up to something that you’re working towards down the road of a launch or something along those lines. You could choose the boost and you will get more people looking at it. Now the question is, are they the right people looking at it? And you have limited capabilities. Finding the right people is important. And that’s why I’m always encouraging people to use the Ads manager, the business side of Facebook. If you’re going to put money in.

Laura Kåmark [00:14:58]:

It, that makes sense because then you can track it better.

Amanda Kuchlenz [00:15:02]:

Yeah, that too. And you get the right people because the targeting is so much more detailed.

Laura Kåmark [00:15:08]:

I love that when someone is first like, what are the steps people need to make sure they have in place? I try to always tell clients, even if you’re not ready to run ads right now because I’m like, I’m not an ads person, I have someone, I can I’ll send you over to Amanda. But I tell them like from the beginning, get a Facebook Pixel on your website, have that tracking so that you can later have that data that’s been going and running in the background. Is there any other steps that people you always recommend to have in place?

Amanda Kuchlenz [00:15:40]:

Well, yes, definitely. That pixel is the biggest thing. But to get the pixel, those steps you need to take to actually get that would be setting up a business manager account. And for example, you cannot run ads from a personal page, right? But you need to use your personal page to set up a business account. And under that business account manages all your assets and things like that. That would include your business page, your Instagram account and all that, and your Pixel. So even before you have the Pixel, you do need to set up a business account. And if you’re kind of stuck on that, you can join my free group. I actually have several very up to date tutorials on how to actually set that up. I know. And my Facebook group, if you want to join, just Google or not Google, but Facebook search ads, chat with Amanda and you can go straight to the group. I’d love to have you let me know you came from this podcast too.

Laura Kåmark [00:16:54]:

Anyway, I’ll put that in the show notes to the link.

Amanda Kuchlenz [00:16:57]:

Okay, cool. Yeah, I have a tutorial in there that really is just like a step by step walkthrough of how to set that up. So then getting that Pixel on your website is super important. And let me tell you why this matters. You can go back 180 days of data if you want to send what we would call a retargeting ad to an offer. So if you’re launching something new, you can make sure your ad is put in front of everybody that visited your website in the last 180 days. So that you cannot do with boost. So that’s again, another reason why you should be using Business Manager and Ad account. But yeah, so that is an example of why I’m always like get that Pixel on there, get the Pixel on that website. Even if you’re not going to run ads, just get it there because you never know.

Laura Kåmark [00:17:56]:

Do you recommend, as you know, I build WordPress websites and I a lot of times will use a plugin to connect to the Pixel. Do you recommend using a plugin? Do you recommend hard coding the Pixel just into the code of the website? And if it is a plugin, is there a certain plugin you recommend?

Amanda Kuchlenz [00:18:15]:

Yes, there’s two plugins. One would be the Meta for Facebook or Meta for WordPress. Sorry, Meta, for WordPress. That’s the first thing you do is you connect that and then the second thing is Pixel Your site. That’s the name of it. I’ve tried a few other plugins with other clients and I don’t like them, they don’t work very well. Pixel Your site is amazing. Super easy, connects right up to the back end of Facebook. And his tutorials just they’re very simple, they make sense if you ever have questions. He’s got a bunch of knowledge base tutorials in there, it’s great. So you’re not really left high and.

Laura Kåmark [00:19:03]:

Dry with Google Analytics. I always recommend a plugin called Sitekit, which is created by Google because I’m like, let’s keep Google happy, we want to keep the Google happy. And it’s really cool because once you connect it, it will literally walk you through setting up. It kind of auto does it on the back end. Does pixel your site do that?

Amanda Kuchlenz [00:19:22]:

Yeah, you literally copy paste two things. You copy paste your Pixel and then you generate an access code in Facebook in your Ad account and you generate the code, click, copy paste it in the Pixel Your site and that’s it.

Laura Kåmark [00:19:41]:

Cool. So first step is go set up the Business account Ads account and get that Pixel created. Second step is download the plugin and connect it there.

Amanda Kuchlenz [00:19:50]:

The two plugins you got to have, Meta for WordPress and Pixel Your site.

Laura Kåmark [00:19:58]:

You put both the plugins on. Interesting.

Amanda Kuchlenz [00:20:04]:

Actually you don’t have to have both of them. I’m just kind of thinking through this here. I always do both with my private clients, but I guess that goes along where you are in that journey, right? If you’re just at the beginning journey. You’re right, and I should have been clear on that. Where you’re at, it totally matters. So if you’re just going for the basics here, like, you just need that base, get that code on there. It’s meta for WordPress, and it’s very simple. And that is literally just putting your Pixel ID in there. Sorry. Facebook ads can be like this. You can go down so many rabbit holes. So I have to pull myself back sometimes. And remember, what is the audience here? Who are we talking to? So anyway, everyone has a little extra information too.

Laura Kåmark [00:21:04]:

It took me forever the last time I went to set up a Facebook Pixel account for a client, and we were doing it together and everything had moved around since the last time I had set one up because that’s not something I typically do with clients. And I was like, this is so way over my head at this point because they moved everything around and changed it all from when I had last.

Amanda Kuchlenz [00:21:24]:

Yes, I’m going to be changing it again too, but hopefully in a good way. Let’s see, it is May 2023, so I think in the next couple weeks, maybe month, they’re going to be making it easier for people to set it up. Like right now it’s a lot of steps, which is why I created the tutorial. But yeah, they’re going to be making a lot of things easier. When Apple updated their operating system a couple of years ago, it just threw everybody for a loop on the advertising side of things. And so it’s been a rocky few years of workarounds and updates to the back end and the API and all that. And so they’re finally getting to a point where they can do they’re not back to how it used to be pre 2021, but it’s getting better for us, advertisers, that is. And I think it’s getting better for the users too, because you should hopefully see a good advertiser is going to make sure your ad is put in front of that relates to you. It’s hopefully getting better.

Laura Kåmark [00:22:49]:

I hope so because yeah, it was very confusing last time I was in there looking around. So I know some people, I’ve heard this before, and they’re like, I ran ads before. I feel like it was a waste of money. How do people make sure that it’s worth their time?

Amanda Kuchlenz [00:23:07]:

That’s a really good question. To make sure it’s worth your time, which we’ve already talked about this a little bit, having that proven offer, that definitely number one key indicator that it’s worth your time. When you are 100% ready to have a huge flow of traffic coming to your site, you are 100% ready. Those are the indications that you are ready to run ads.

Laura Kåmark [00:23:38]:

I love that. And so how does someone get started if they’re like, I have that, I have this offer, it’s validated. I have people coming in. I just need to get it out in front of more people. Yeah. How do they get started?

Amanda Kuchlenz [00:23:52]:

Well, they contact me, they get started. I’ll say this, I love it when people come to me and wanting to hire me, but have already run ads on their own and have a really good taste of what it takes to run a campaign. So I would say that the next step is when you’re ready, is to learn how to run your campaigns on your own. Now, that’s not to say that you can’t get a little help, and that’s also where I can help with that. I literally just launched my Momentum Up Ads Club, which is a lovely little hybrid course and coaching program. So that way you’ve got the course with all the details of how to actually run these ads for your offers and then paired with very regular coaching calls where you can ask questions and get hot seats and let’s look at your ads, that kind of thing, and get extra training. And I really feel like pairing those together makes it so much more accessible for people that are just getting started. Then when you blow up because you’re running amazing, great, awesome, optimized ads and you’re making loads of money, you can come and you can hire me.

Laura Kåmark [00:25:32]:

I love that so much. I love that you found a way to take kind of the DIY side of it of a course where here’s how you do it, and then also add in that done with you, where you’re going to give feedback and get your eyes on it. And people can go with questions because I know, like, for me, I get tired of doing courses because I have questions. I’m like, I don’t want to do a course anymore. I just want to be able to ask my questions and have access to someone who is an expert and can give me either feedback, answer my questions, all those things. Because I’m at a place in my business where that, to me, is way more valuable because I don’t have the time to just figure it all out on my own.

Amanda Kuchlenz [00:26:11]:

Do any of us have the time? Really? None of us do, but sometimes you have to. And that’s a great solution if you’re in that position of having to figure that out.

Laura Kåmark [00:26:24]:

Yeah, I love that. I love that you’ve created that offer, and I will link that up as well.

Amanda Kuchlenz [00:26:28]:

Thank you. Yeah, I do have other offers. I have my ads accelerated, which is somewhat like a VIP day option, where if you really do not have the time, you do have the desire to manage these yourself. This is kind of like an in between of the complete DIY and the full management. And if you just really need to get this business manager set up, you just don’t want to mess with it. Get a campaign or two running and then be on your way I also have a program for that as well, and that’s kind of like that done with you as opposed to the done for you. So I really love doing that. And of course, I always give extra access to the group coaching and things like that. If we go that route.

Laura Kåmark [00:27:21]:

Love that. Love it so much. I want to switch gears a little bit and talk about the tech side of your business. So let me back up. A number of years ago, we were in a program together and we were in a Mastermind, and then we got to go in person and meet up at a retreat together. And then I think it was the following year, you and I got on a call because you said my website needs some help. And I was so excited that we got to my team and I got together and we created this just amazing website for you that I’m so happy with.

Amanda Kuchlenz [00:28:02]:

It was amazing. I love it. I love my website and my branding.

Laura Kåmark [00:28:06]:

So can we kind of back up a little bit and can we talk about sort of the evolution of the website? When you first started, did you hire out your website and branding or did you DIY it? Can we talk a little bit about that journey for you?

Amanda Kuchlenz [00:28:19]:

I love to talk about this. Okay, yes. Total DIY. Actually, no, it goes back further than that. Way back when I first started, I did pay a WordPress designer to do my branding, and my business had just evolved. And like you said, it had so many different iterations along the way, and so I just decided to cancel that whole thing. And I didn’t want to learn WordPress. I don’t know why I thought it was difficult, but I did at the time. So I went over to Wix, which is more of that Templatized type of a thing, and so I had DIYed it just a ton. Like kind of reworked my logos a little bit. Anyway, it was just not feeling me anymore, and it really never was. It felt me at the time when I paid that other designer to do it, and then I did it and it didn’t feel like me. Isn’t that funny? Like, you would think, oh, I could do a better job. It’s not my wheelhouse.

Laura Kåmark [00:29:33]:

It’s hard to do your stuff because.

Amanda Kuchlenz [00:29:35]:

You’Re so close to it. Yeah. Oh, tell me about it. And so even with my own ads, I really struggle with that too. It’s wild. So anyway, so after that retreat that we talked about, that you talked about, I had made some connections through other people in that retreat, and then it was just kind of like, what snowball? Like, things just started snowballing ads far as bringing on new clients, and my business just exploded. Like, it was a breakout year for me. And I knew that that’s what was happening early on, and I knew I wanted to spend invest in my website. And boy, did it pay off. It totally paid off. So, yeah, I’ll go that far because I think that answers your question, too.

Laura Kåmark [00:30:33]:

It does. I love hearing the evolution of people’s tech and their websites. My first website was not anything to be excited about. It was hard. It was hard to figure out how to put everything on there. And the copy, I know I’ve always been very transparent that I hired out my copy to the fabulous Nicole Keppick, who was on the show in the beginning. I had her come on the show. I know she did your copy for your website, and she’s just she’s very good.

Amanda Kuchlenz [00:31:03]:

Yeah, it’s very good. Can I also say one other thing that just occurred to me when you’re talking the difference between you and your team and that other WordPress, designer, they owned all their stuff, and that’s why I went to Wix, because I couldn’t make any updates on my own. And that is something that you do different, and I really appreciate that. I am by far not a pro on the tech or anything like that, but you gave me the tools I need to be able to make some of these minor updates that really aren’t a big deal. But I never had access to that. It was like something like with their proprietary template that I never had access to. So anyway, it’s just a real bonus point for you and your team.

Laura Kåmark [00:31:56]:

I will say this is a thing I see a lot. It’s a thing that I hear also as the horror stories of people dealing. People who have hired web developers, web designers, is they don’t get access. And I have very strong beliefs against that way of doing business. I believe my clients should be empowered to be able to go in and make changes. That being said, I have plenty of clients who are like, I don’t ever want to touch it with a ten foot pole. And I’m like, that’s fine, I’m still going to give you the tools and the training in case you or someone on your team wants to. Or you’re more than welcome to hire me to come back and make any change, changes, updates, anything like that. But I don’t host for my clients. I recommend good hosting for them. I do have them add me as a collaborator, so I have access to things. But no, I believe that my clients need to have full ownership of their website.

Amanda Kuchlenz [00:32:46]:


Laura Kåmark [00:32:46]:

Like, what if something happened to me?

Amanda Kuchlenz [00:32:49]:

That’s so true.

Laura Kåmark [00:32:52]:

Yeah. It’s surprising to me how often I hear that story.

Amanda Kuchlenz [00:32:57]:

Really? Yeah. It’s funny because I don’t think we’ve ever talked about that. I don’t think we’ve ever talked about that. Maybe because it just happened so long ago and I’d already trashed it. But yeah, it’s such an interesting I didn’t know your position. I think I probably inherently knew. Because what you were telling me, what I was going to get from the service, I think I just inherently knew that I was going to get to do those edits that I wanted that I had told you I didn’t have before.

Laura Kåmark [00:33:34]:

Yeah, I have a client who I did not build her website, but she’s on my maintenance plan. The developer who originally developed her website years ago is no longer doing that sort of work. And so we met through a program and now I manage her site and do updates for her. And it was something as simple as just changing out the LinkedIn address. And that’s all she needed me to change out because she had changed her LinkedIn URL to be a little more niche specific. And I went and digging around on her website and it was somewhere like hard coded. And because I didn’t build the website, you’re kind of going into something someone else built and you’re searching around this haystack for a needle. And so I said to her, can you go back to the developer and just ask him, where is it? Because it was an unsolvable problem. I needed to solve the problem. My type A like problem solving. I just want to know. I did find a workaround where I could do a search and replace and change it out, but that to me, was not good enough. I wanted to know where it was. So she went back to the developer and asked, and he came back and said, I can either make the change and it’ll be however much money, or I can create a video and show you how to make the change. And it was double the price. And that just felt so incredibly ick to me. And I’m like, he’s putting it on lockdown. Like, you should be able to change the link to something.

Amanda Kuchlenz [00:35:03]:

And that was exactly why I left, because I was like, I just need some links changed. Like, I updated my Instagram, like, just silly things. And I’m like, you want like, $500 for that? I’m like, I don’t know. I’m already paying you. I don’t know. I just didn’t I don’t know.

Laura Kåmark [00:35:25]:

Yeah, I know. Anyway, sorry. So one of the things that, as you know, because we boxer chat almost every day, I love celebrating wins. And so I would love to know what is something that we can celebrate that you’ve done recently that you’re really proud of yourself?

Amanda Kuchlenz [00:35:48]:

Okay, well, I would say I literally just yesterday did my very first paid Ads perfection Master class. And that was talk about a tech hurdle. I mean, that was an interesting thing to encounter or really just launching anything. This is the first time I’ve officially launched something. I did it, ironically enough, organically, which I’m not going to be shy to say that I did this organically. I had 60 people sign up for my webinar or my Master class, and all the other results are yet to be seen. I have gotten sales already to the Ads club, which is great, but I’m also, like, mid launch right now as we speak, so I don’t really have any final results. But to me, that was like a huge win that I could have.

Laura Kåmark [00:36:53]:


Amanda Kuchlenz [00:36:54]:

Of all got this entire funnel set up. I did have help, obviously. I have a team as well that helped me, but just that doing this whole I’m basically being in the shoes of my clients right now in doing my own thing. We’ll be running ads to this next month when I do this next time. But I definitely feel like that’s a huge win for me. I’m really proud of myself.

Laura Kåmark [00:37:26]:

That is a huge win. And yeah, congratulations. I am so proud of you because, yeah, it’s been really fun for me being along on the journey I was on for at least part of the webinar yesterday, and it was amazing. And I’m just so excited to be able to kind of have a backseat. I love watching all my friends succeed. It brings me so much joy. Friends and clients, I mean, we love.

Amanda Kuchlenz [00:37:51]:

To see you succeed too, Laura. We’re just as big fans of you as you are of us.

Laura Kåmark [00:37:58]:

I love that. Okay. We are getting close to our time. Amanda, I could talk to you all day.

Amanda Kuchlenz [00:38:04]:

I know.

Laura Kåmark [00:38:07]:

I should have scheduled a longer podcast episode for us just because I know how much I enjoy chatting with you. I would love to know what is something you are doing different in your industry where you’re kind of making waves and doing things a little different than other people.

Amanda Kuchlenz [00:38:29]:

I didn’t get to think about this question before you. Well, here’s how I feel. I do things a bit different. I don’t know how to say this right, but I feel like I actually kind of care. I feel like there is a lot of there is so much hustle and bro out there, if you know what I mean by bro. And not enough of someone who actually cares and is going to pay attention to their client or care enough to make sure that the client is getting what they need or care enough to keep up to date with current trends. I guess I say that because I see it all the time when clients come to me and they’re like, well, someone told me to do it this way and it’s just like, quite frankly, crap. And you’re just like, oh, that’s such a bummer. Or someone comes to me and they’re like, I feel like I was totally ignored by my Ads manager and I didn’t get and that’s kind of like, why I say it’s, even in the way you introduced me. I am a boutique ads agency, and I am that way because I don’t plan on scaling so large that I want to scale. Obviously, like, I’m a business owner. I want to make money, but also I care about my clients, and I feel like that makes a really big difference. I care that they’re successful even when they leave because they’re maybe moving in a different direction. I don’t care. I still care anyway. That’s how I think that I am different than some of the larger agencies out there. I don’t do rinse and repeat. There is some templates that I use, but everything is always customized and put together for the best interest of the clients goals.

Laura Kåmark [00:40:48]:

I love that so much. I feel like that’s I get a lot of feedback from my clients that something that is different that they’ve experienced with me is that I care so much about the success of my clients. And it’s kind of sad that that’s something that makes us stand out because shouldn’t everyone care?

Amanda Kuchlenz [00:41:08]:

They should, but they don’t. So, anyway, yeah, it’s a different world, this online world. When you don’t see people face to face anymore, then it ads a level of anonymity we see that just in social media in general. But, you know, bringing that face to face in in real life, in real business, but online at the same time, that’s the goal.

Laura Kåmark [00:41:43]:

I love that. Okay, I have one final question for you today before we wrap this up, and that is, what is one piece of advice you would give to someone when they’re first starting out in their business that would help them be bolder, be louder and make waves in business?

Amanda Kuchlenz [00:42:00]:

I would say that taking a risk, taking risks and putting yourself out there, making connections and being consistent with people is probably, I think, the biggest way to make waves. I think you stand out among the crowd by simply following up. You stand out among the crowd and you make a big difference when you show you care. Right?

Laura Kåmark [00:42:34]:

Stuff like that.

Amanda Kuchlenz [00:42:36]:


Laura Kåmark [00:42:37]:

I love that so, so much. Amanda, thank you so much for coming on the show today. Can you tell our listeners where they can find you online and come hang out with you?

Amanda Kuchlenz [00:42:47]:

Well, you can see my beautiful created website at momentumupmarketing.com. You can find me on Instagram at Momentum Up Marketing and Facebook. You can find me at Momentum Marketing. But then obviously, I would love anyone interested in just dipping their toe in Facebook ads to join my free Facebook group, which is ads chat with Amanda.

Laura Kåmark [00:43:22]:

Love that. I will link that all up in the Show Notes. Thank you so much for being here today. This is so much fun.

Amanda Kuchlenz [00:43:27]:

Thanks, Laura. I had a blast.

Laura Kåmark [00:43:30]:

Thanks so much for listening to this week’s episode. Be sure to check out the Show Notes at lauracomark.com/podcast. And if you’re ready to turn your website into a marketing machine, get more sales, save time, and simplify the back end of your business, grab my free resource Power integrations for your website. Head on over to Laurakamark.com/power. If you enjoyed today’s episode. Make sure to subscribe. And also, I’ll just love you forever. If you leave me a review, it helps get this podcast in front of other people that can help inspire. Thanks so much for listening. I’ll see you next week. Bye. Now.

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